kdm communications is a full service business-to-business marketing agency with international reach, specialising in life science, technical and medical marketing.

bioMérieux – joined-up thinking

  • Client:bioMérieux

Joined-up thinking: the way forward for bioMérieux

We were asked to develop a campaign to tie in with bioMérieux’s global strategy that would ultimately link its diagnostic instruments with sample tracking, status and results. We made touchy-feely models of a representative collection of its instruments and used the strong creative for a roadshow which culminated at the UK IBMS exhibition, and a plasticine competition with a biological theme that attracted some entertaining entries!