kdm communications is a full service business-to-business marketing agency with international reach, specialising in life science, technical and medical marketing.

LGC Standards – the latest LoGiCal approach

  • Client:LGC Standards

The latest LoGiCal approach

Working closely with the marketing team at LGC Standards, we worked strategically on a new own-brand product range of standards and solutions. This resulted in our creation of LoGiCal, a new brand under which some 1,000 new products were initially rolled out. Our remit included development of the brand, a look and feel for all the marketing materials, design, writing and build of the website in nine different language versions, organising the press launch at Analytica and ongoing PR.