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August 2023

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  • Survival of the fittest: the crucial role of digital marketing in the life sciences

    The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector is also highly lucrative; it was valued at $144.08 billion in 2022 and is predicted to

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  • Emily Armiger-Welch

    My year centre stage: what it’s like to be a marketing manager

    If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems effortless, with seamless transitions and a squeaky clean performance. These artists are professionals and know their part down to a tee. Everything is perfectly timed and runs smoothly. But, as audience members, we don’t often think about

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