If there’s one thing that I’ve learned over many years of scientific marketing, it’s that no industry is immune to the power of social media – not even healthcare. It’s no longer a nice-to-have; if you are marketing a global healthcare brand, social media is a must, and any solid social media strategy starts with

The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s nothing quite like the energy of connecting with clients, collaborators and new contacts in person, and it’s great to see key industry events busier than ever. Denver set the perfect stage: sunshine and blue skies one day,

I recently had the privilege of attending two significant industry events: European Laboratory Research and Innovation Group (ELRIG) at ExCeL London, and Convention of Pharmaceutical Ingredients (CPHI) 2024 in Fiera, Milan. Both exhibitions provided valuable insights and opportunities to connect with key players in the life sciences and pharmaceutical sectors. While each had its own

ARABLAB LIVE is an annual tradeshow that draws major international manufacturers – such as Thermo Fisher Scientific, Emphor, METTLER TOLEDO and PerkinElmer – distributors, investors and laboratory professionals from diverse industries, including agriculture, robotics, biotechnology and food testing. kdm’s very own digital marketing manager, Audrey Jestin, took a day out of her busy schedule to