by Annabel Sedgwick
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How will I know if my marketing is delivering ROI ?
Is a question that our clients need answers to. In a climate where budgets are limited and scientists and healthcare professionals are being bombarded by information and ads online and in print we need to be sure that your investment is going to hit the right target audiences and engage with them at the right level.
An added hurdle in the life science industry is the fact that scientists and clinicians are a lovely bunch of sceptics. They have enquiring minds and can spot self-promotion a mile away. As a life science marketing agency, our job is to create content that will resonate with them and help them in their day to day decisions and actions – let’s give them some good resources – trouble-shooting guides, app notes, white papers, testimonial content, how-to videos, freebies that are actually useful and have some longevity.
This rich scientific and technical content will draw them into making an informed decision about engaging with your brand, enquiries will increase and you will start to see a positive shift in your marketing ROI. Happy days.
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape. Our expert panel features: Andy Myall, Pathology in Practice Rob D’Angelo, LabX Media Group Jack Rudd, Technology Networks Together, they explore: how editorial priorities are shifting
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves