by Annabel Sedgwick
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Not in our case – no raunchiness here! What we do promise is an engaging and meticulously researched response to your brief. At kdm communications, we welcome inquiries from prospective clients in the life sciences, technical, and medical sectors, eager to fulfill your requirements.
We take pride in meticulously crafting our proposals. Upon receiving an initial request via phone or email, we engage in detailed discussions to gather background information and clarify the client’s goals and stakeholders. Leveraging our blend of marketing expertise and scientific insight at kdm communications, we analyze niche applications, identify target publications, and explore opportunities for effective marketing communications. This process culminates in a comprehensive, well-coordinated marketing plan. We eagerly welcome the chance to meet new faces and present our proposals as the initial step toward building a strong, enduring working relationship.
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape. Our expert panel features: Andy Myall, Pathology in Practice Rob D’Angelo, LabX Media Group Jack Rudd, Technology Networks Together, they explore: how editorial priorities are shifting
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves