Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of new clients spearheading diverse innovations in this field. And this comes as no surprise, given the incredible growth of the industry in recent times – and the years ahead, if forecasts are to be believed. One such prediction says that the global nutraceutical market will grow at a CAGR of 8.4 % from 2024 to 2030, starting from a staggering value of USD 712 billion in 2023.

 

The rapidly growing value of the sector was certainly on display at this year’s Vitafoods in Geneva, where I had the opportunity to connect with a wide range of professionals. I was amazed not only with the size of the event, but also with the variety of niches in the nutraceutical industry, from health supplements and functional foods to probiotics and sports nutrition. In fact, I even bumped into some friendly faces I met at the Pharmaceutics, Biopharmaceutics and Pharmaceutical Technology exhibition back in March in Vienna, highlighting the increasing crossover between pharma and nutraceuticals.

 

What are the latest trends in the  Marketing for the nutraceutical industrys industry?

Perhaps the prime catalyst of this growth is rising consumer awareness, with individuals turning to vitamins and other bioactive ingredients to take health matters into their own hands. Other key factors include ageing populations around the world, a heightened focus on preventative healthcare and immune support following the COVID-19 pandemic, and increased weight management efforts. The latter is undoubtedly a big driver, with obesity rates in many countries heading in a worrying direction, generating more interest in dietary supplements among health-conscious consumers.

 

How do you promote nutraceuticals?

As the nutraceutical industry grows, so too does the number of companies supplying food supplements and the like, saturating the market and making it harder to differentiate from the crowd. How do you ensure that your brand shines the brightest? By implementing a solid digital marketing strategy that is tailored to the nutraceuticals industry. This often starts with a comprehensive brand audit and persona development with a clear customer-centric focus. With your ideal customer at the front and centre, use SEO and keyword research tools to refine and customise your site’s content and structure to ensure it ranks higher in search engine results, making it easier for consumers to find your products and services. To build a strong online presence, however, a nutraceutical company should take a multifaceted approach involving a number of digital marketing methods:

 

• Social media is a powerful tool, with platforms like LinkedIn, X and Instagram providing abundant opportunities to connect with audiences through engaging posts and interactive campaigns. Increase brand visibility and drive conversions by showcasing testimonials, sharing educational content and running targeted ads.
• Content creation is equally important, and regularly publishing content – such as blogs, articles and white papers – allows you to provide valuable, in-depth information to your audience, as well as increase your brand’s authority in the nutraceutical space.
• Video production has become increasingly effective in the nutraceuticals sector, especially with our collectively dwindling attention spans. Creating short videos explaining the benefits of your products, how they work, and the science behind them can be a great way to connect with your audience.

 

Nutraceutical marketing agency

This is a snippet of what a full-scale marketing strategy entails, and just a snapshot of what we can do here at kdm communications. As a full-service digital marketing agency with extensive scientific knowledge in house, we can quickly get up to speed with your science and brand, and help you drive growth and increase sales. Want to find out more? Get in touch to learn how we can help you steal the nutraceuticals spotlight.

 

Sam Porter, Content Team Lead