by Audrey Jestin
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by Audrey Jestin
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The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s nothing quite like the energy of connecting with clients, collaborators and new contacts in person, and it’s great to see key industry events busier than ever. Denver set the perfect stage: sunshine and blue skies one day, snow the next! The energy inside the Colorado Convention Center was equally diverse, with enthusiastic discussions, inspiring talks and spontaneous connections happening at every turn.
A buzzing hub of ideas and innovation
ASHG promised a lot, and it delivered! The meeting was alive with energy, featuring lectures, workshops and breakout sessions downstairs, complemented by commercial stands showcasing the latest in genomics research tools upstairs. It’s hard not to feel inspired when surrounded by such a vibrant community of cutting-edge researchers and innovative vendors. There was so much to take in, from discussions about rare genetic disorders to eye-catching demos of genome analysis software.
It’s at events like these that you realise how important it is to communicate scientific breakthroughs clearly and effectively. In an increasingly crowded marketplace, standing out is more about telling a compelling story than simply listing features and benefits. For such a discerning audience, it’s also crucial that any claims are backed by high calibre scientific evidence, which is why well-crafted white papers, application notes and case studies are such key marketing assets.
The power of networking and shared ideas for bringing science to life
My personal satisfaction came from the chance to connect with others making a difference in the industry. Conversations flowed, ideas sparked and friendships – both old and new – were strengthened. It was also the perfect time of year, as many people are planning their 2025 marketing strategies. At kdm, we understand that life sciences companies need more than just a good product; they need a strong, consistent brand and a story that captures attention. Whether through developing strategic campaigns and messaging frameworks, or creating assets such as white papers and customer case studies, we help businesses to weave their expertise into compelling narratives that really resonate with audiences.
Leaving Denver, I’m not just inspired, I’m excited to help our clients amplify their voices and make their mark in 2025. If you’re looking to bring your story to life, let’s connect!
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