by Annabel Sedgwick
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In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?
As a life science marketing agency, kdm communications starts by understanding your audiences as best we can. A great tool to use is persona development. We profile individuals in your target audiences, and flesh them out – what are their daily objectives, how large are their teams, what is their spending power, are they decision makers or influences, what are their challenges, bottle necks and ambitions etc. This process results in an exceptionally useful deck of people to whom you can direct your marketing messages. And it might mean tailoring those messages for the different people.
And the result? More targeted marketing communications. More sharing of high quality scientific content. Better results from your inbound campaigns. More high quality leads. And a happy sales team!
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape. Our expert panel features: Andy Myall, Pathology in Practice Rob D’Angelo, LabX Media Group Jack Rudd, Technology Networks Together, they explore: how editorial priorities are shifting
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves