by Annabel Sedgwick
Share
by Annabel Sedgwick
Share
They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.
Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a writer for a life science marketing agency keeps your scientific curiosity well and truly piqued. In one day, you can be interviewing a professor in chemistry, writing a blog about plastics, and reading up on immunology….and that’s just the morning!
It can be science you know and have studied for many years, or science you’ve barely even heard of – but that doesn’t matter – the point is it sparks your interest and satisfies your inborn scientific cravings. It’s sometimes a shame there’s nothing edible at the end of it, but then there’s always the local M&S Food for cake……
SEO best practices: a guide for life sciences Good digital marketers understand the importance of a solid SEO strategy. We all want to stay ahead of the Google algorithms and achieve SEO greatness – or that elusive number one position in organic searches – but how do we accomplish this? This blog delivers some key
How to write a white paper: mastering this life sciences staple A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail. In the last month alone, we’ve
Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future. The origins of nano The term
The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a