Categories: Blogs

by Annabel Sedgwick

Share

Categories: Blogs

by Annabel Sedgwick

Share

Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not too challenging. After all science is international.

But is marketing as well? Not necessarily. Some marketing strategies are more successful in some countries than they are in other countries. Some slogans are funny and catching in one language and when translated either totally miss the point or, even worse, are offensive. And some ideas simply do not translate into other cultures and languages at all.

Our team here at kdm communications is very international and our knowledge of languages and cultural peculiarities ranges from French, Spanish, Italian and German to Japanese and Mandarin Chinese. Being a native German speaker, I find myself quite often dampening the flow of the creative juices during the abovementioned brainstorming sessions by pointing out that a certain idea doesn’t translate well into German and we need to explore other options. After all we want to offer our clients the best services – technical writing, scientific content and intercultural compatibility.

Related Posts

  • Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future.   The origins of nano The term

  • The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a

  • Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful presentation on how AI can enhance marketing strategies in the life sciences sector. The session, led

  • Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of