by Annabel Sedgwick
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by Annabel Sedgwick
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Tailoring the language you use in marketing materials to the target audience can be a real challenge for scientific or technical experts. Many of these individuals have spent their entire careers developing an in-depth knowledge of one subject or application and, when you know a topic so intimately, it can be very difficult to take a step back and explain things in terms your intended audience will understand.
A good scientific and technical marketing agency can help with this, working closely with your inhouse experts to extract the relevant information, identifying the key points that the audience needs to be aware of. Get in touch with us.
SEO best practices: a guide for life sciences Good digital marketers understand the importance of a solid SEO strategy. We all want to stay ahead of the Google algorithms and achieve SEO greatness – or that elusive number one position in organic searches – but how do we accomplish this? This blog delivers some key
How to write a white paper: mastering this life sciences staple A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail. In the last month alone, we’ve
Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future. The origins of nano The term
The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a