by Annabel Sedgwick
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Tailoring the language you use in marketing materials to the target audience can be a real challenge for scientific or technical experts. Many of these individuals have spent their entire careers developing an in-depth knowledge of one subject or application and, when you know a topic so intimately, it can be very difficult to take a step back and explain things in terms your intended audience will understand.
A good scientific and technical marketing agency can help with this, working closely with your inhouse experts to extract the relevant information, identifying the key points that the audience needs to be aware of. Get in touch with us.
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape. Our expert panel features: Andy Myall, Pathology in Practice Rob D’Angelo, LabX Media Group Jack Rudd, Technology Networks Together, they explore: how editorial priorities are shifting
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves