by Audrey Jestin
Share
Share

This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape.
Our expert panel features:
-
Andy Myall, Pathology in Practice
-
Rob D’Angelo, LabX Media Group
-
Jack Rudd, Technology Networks
Together, they explore:
-
how editorial priorities are shifting in the age of digital media, shrinking newsrooms and AI-generated content;
-
what makes content publishable and how to build long-term editor relationships; and
-
why human insight still matters in scientific storytelling
Whether you’re a marketing manager, communications lead or content strategist, you’ll gain practical tips to boost placement success and brand visibility.
Watch the recording on demand now and gain valuable insights from leading industry editors.
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves
If there’s one thing that I’ve learned over many years of scientific marketing, it’s that no industry is immune to the power of social media – not even healthcare. It’s no longer a nice-to-have; if you are marketing a global healthcare brand, social media is a must, and any solid social media strategy starts with