Branding and creative services for science, healthcare and technology
Dare to be different. Differentiate. Delight! Communication across the scientific and healthcare industries doesn’t always have to mean walls of uninterrupted text.
Incorporating design and illustration can help to bring your subject to life, often making it easier to grasp with the help of infographics and useful diagrams. Whatever your scientific niche, kdm’s creative team will ‘wow’ your target markets with distinctive brands and campaigns. We will create an emotional connection with your audiences, and communicate consistent messages digitally and in print.
Our in-house graphic design team has many years of experience of working with clients across the life sciences, healthcare and technical sectors; we love to let our creative juices flow. As a healthcare brand agency, we know that scientists and clinicians engage with visual storytelling as much as anybody else, and they have a sense of humour too! We use all this and more to ensure that the campaigns we create have impact and get a great response from your target audiences.
Our approach step by step
1. Listen: let’s get a good brief!
Good design will nurture your leads, change behaviours and encourage your prospects to make that all-important call to action. Sound marketing strategy combined with our creative vision will inject your scientific and healthcare campaigns with life, whether that’s digitally, in print, in ads or at exhibitions.
Our designers are adept listeners, but they are also very good at asking the right questions! A solid brief sets the scene for a good outcome, even within the restrictions of your corporate guidelines.
2. Think: the ideas tank
Branding for healthcare, scientific and technology industries is second nature to us. Mixing this with design opens up a world of creative opportunities. We are a bunch of scientists, mostly working with and for scientists, but that doesn’t mean we aren’t people! We relish the chance to communicate your stories – albeit fairly technical ones! – both visually and in copy, in the most compelling way possible.
Excellent creative outcomes here at kdm are always the result of teamwork – we brainstorm ideas together and use the latest AI technologies to play around with concepts to give you some great creative options. Images + words is a powerful combo, and our campaigns use both to deliver impact.
3. Do: delivering high quality creative when it’s needed!
So, we’ve worked on the enticing design – whether it’s for a new campaign, evolving brand or new product launch. Now we’ve got to apply and deliver it across a range of marketing materials. This is where our attention to detail, reliable interpretation of corporate guidelines and high quality artwork come into sharp focus. We work quickly and quietly, turning around your projects as you need them – often with little notice.
We also make sure that the companies we work with talk about their brands, products and services with one voice. Consistency of message, both visually as well as in text, will create a stronger position in the market.
4. Review: we know you’re busy, but we will always ask!
We’re a results-driven agency, and are motivated by ensuring that our clients can continue to compete in the fast-moving worlds of science and technology. Our best-in-class design means that your brands and campaigns will resonate with your target markets and stand out from the crowd.
It’s great to get feedback on how a design project has gone – so we will always take the time to ask! No news is often good news, but we believe there is always room for improvement!