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Conferences and trade shows represent significant investments for life sciences companies. Between booth costs, sponsorships, staff time, travel expenses and promotional materials, a single major event can consume a substantial portion of your annual marketing budget. Yet when leadership asks ‘Was it worth it?’, many marketing teams struggle to provide a satisfying answer.   The challenge

The renewable energy sector sits at the intersection of environmental urgency, technological innovation, and commercial opportunity. Companies in this space aren’t just selling products or services; they’re offering solutions to one of the defining challenges of our time. However, marketing renewable energy solutions to business audiences require more than appealing to good intentions.   Buyers (procurement

On 29th of April 2026, the life sciences world lost one of its most compelling figures.was genomics pioneer who famously raced against the US government to sequence the human genome. He then went on to become one of the founders of synthetic biology and was, by almost any measure, a scientist who changed what the world

Influencer marketing in technical sectors operates under constraints that consumer influencer campaigns never face. Simply tracking likes and shares is not enough in the life sciences, diagnostics, healthcare and medical devices industries. You need to demonstrate genuine business impact and added value, while navigating complex scientific products, services, markets and lengthy sales cycles.

On the 8th of May 2026, Sir David Attenborough celebrated his 100th birthday. The tributes came from everywhere: the King and Queen sent personal messages, scientists named a newly discovered parasitic wasp in his honour, and a birthday gala concert was held at the Royal Albert Hall. When a scientist’s work is so beloved, resonating across the globe, it is worth asking: what exactly did he get so right? The answer has everything to do with scientific communication, and there are certainly lessons that those of us in life sciences marketing can learn!

The semiconductor industry operates at the cutting edge of technology, driving innovation across sectors ranging from consumer electronics and industrial automation to automotive systems and artificial intelligence. Yet, when it comes to marketing, many semiconductor companies still rely on outdated approaches: product datasheets, trade show booths and relationships built over decades. These traditional tactics still have

Annabel Sedgwick   Conferences are where the life sciences community comes together. They’re where breakthrough research gets presented, partnerships are forged, and your brand can make a lasting impression. But even the best scientific programme won’t fill seats if nobody knows about it.   Marketing a life sciences conference requires more than just sending out a

The veterinary sector operates at the intersection of scientific research, clinical application, animal welfare, and commercial reality. Your customers  – veterinarians, practice managers and animal hospital procurement teams – are sophisticated decision-makers who demand evidence, value peer recommendations, and scrutinise every detail before committing to new devices or pharmaceutical products.

Picture this: you've just launched a game-changing platform. Your website looks pristine, your LinkedIn posts are firing out regularly, and you've even got a webinar series lined up.

Science never stands still, and nor does scientific marketing. Here, we take a look at the sales and marketing approaches that have proved successful over the past couple of years, and the likely challenges for 2026, including the ever-growing need to build customer trust, ways to leverage social media, and the transformative role of AI.

You publish content regularly. You've got blogs, white papers, and social posts. But something isn't quite working. Traffic is flat. Engagement is lukewarm. And despite all that effort, you're not seeing the leads you need.

When you hear 'influencer marketing', your mind probably jumps to beauty bloggers unboxing skincare products or fitness gurus promoting protein shakes. Unsurprisingly, influencer marketing in life sciences looks nothing like that, and is arguably far more powerful. In the scientific world, influence isn't measured in follower counts or viral dance trends.

If you work in life sciences or healthcare marketing, you probably spend a lot of time establishing your brand narrative, writing content, refining messaging and, of course, checking for scientific accuracy! But here's the thing: even the most beautifully written copy or perfectly targeted content won’t get you far if the user experience (UX) of your website is poor.

Annual reports don't exactly have a reputation for being page-turners. For many, they conjure images of dense financial tables, regulatory jargon and corporate language that could put even the most well-caffeinated reader to sleep.

After 25 years working in life sciences marketing, I thought I'd seen every iteration of the ‘digital transformation’ conversation. But the latest research from LINUS and SelectScience reveals something that should concern every marketing leader in our industry: we've fundamentally misunderstood what our audiences value.