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SEO best practices: a guide for life sciences Good digital marketers understand the importance of a solid SEO strategy. We all want to stay ahead of the Google algorithms and achieve SEO greatness – or that elusive number one position in organic searches – but how do we accomplish this? This blog delivers some key

How to write a white paper: mastering this life sciences staple A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail. In the last month alone, we’ve

Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future.   The origins of nano The term

The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s nothing quite like the energy of connecting with clients, collaborators and new contacts in person, and it’s great to see key industry events busier than ever. Denver set the perfect stage: sunshine and blue skies one day,

The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a

Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful presentation on how AI can enhance marketing strategies in the life sciences sector. The session, led

Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of

I recently had the privilege of attending two significant industry events: European Laboratory Research and Innovation Group (ELRIG) at ExCeL London, and Convention of Pharmaceutical Ingredients (CPHI) 2024 in Fiera, Milan. Both exhibitions provided valuable insights and opportunities to connect with key players in the life sciences and pharmaceutical sectors. While each had its own

The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is true of scientific marketing – a sector that’s always pushing the envelope to find new and exciting ways to effectively identify, engage with and nurture leads. Of course, there are a multitude of lead generation tactics available

 As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and accountability over the performance of your campaigns, making it essential for businesses of all sizes. Through

The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach to effectively communicate and connect within this landscape, especially when making the most of limited marketing

Our MD, Annabel, has been at the helm of kdm communications for over 20 years, during which time she has seen a lot of changes. Grab a coffee and tune in as she sits down with John from ActionCOACH for an interview about the ups and downs of running a business, how she keeps a

ARABLAB LIVE is an annual tradeshow that draws major international manufacturers – such as Thermo Fisher Scientific, Emphor, METTLER TOLEDO and PerkinElmer – distributors, investors and laboratory professionals from diverse industries, including agriculture, robotics, biotechnology and food testing. kdm’s very own digital marketing manager, Audrey Jestin, took a day out of her busy schedule to

In a world dominated by digital communications – from email and instant messaging to video calls and webinars – it’s easy to overlook the power of in-person interactions. However, in the field of life sciences marketing, face-to-face meetings and conversations are not-so-secret weapons for securing valuable press opportunities and building strong relationships with editors. kdm

Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences businesses. The oversaturation of content and websites has made it challenging to stand out and achieve top search engine rankings. To maximise website traffic, consider factors like SEO, content optimisation, paid campaigns and a strategic approach.