Marketing for clinical diagnostics and healthcare
The world has become acutely aware of the importance of diagnostics and healthcare to our daily lives, leading to significant private investment in novel technologies and solutions that support our wellbeing and aid clinical care. At the same time, funding for healthcare providers is being squeezed like never before, making it hard for even the best innovations to get a toehold in an increasingly busy marketplace.
Understanding the changing paradigm of healthcare
The shift from a reactive approach of simply treating patients to a more proactive model of promoting wellness has further complicated the healthcare market. As a result, medicine is no longer simply about diagnostic tests and medical devices, it’s also about infrastructures, workflows and digital solutions that can predict and prevent illness. When coupled with cultural differences and varying healthcare models around the world, it can be difficult to even know where and how to start marketing a new clinical diagnostics solution.
How can our understanding of clinical markets help?
This is where kdm comes in. Our expert team can help you to get your message to the key decision makers – from clinicians, biomedical scientists and radiologists to top-tier managers and patient advocates – clearly communicating the benefits in a way that resonates with them.
We have extensive marketing experience in the healthcare sector, with clients ranging from start-ups to global market leaders, across:
Trusted by leading organisations
“Working with kdm has always felt effortless. They truly understand our teams, our customers, and the challenges we face, and they bring a level of creativity that consistently elevates our work. Whether capturing sensitive customer stories or delivering complex assets, I know I can trust them to get it right. They are a partner I genuinely rely on.”
“It’s great when an agency understands a business and its markets well enough to deliver great marketing and communication, but it makes a huge difference when it’s able to create and execute an effective comprehensive multichannel strategy as well. KDM is that difference.”
“One of the key strengths of kdm is their team of highly qualified writers, who possess a deep scientific background. This enables them to understand our products, applications and customers in a way that is truly exceptional. They are able to communicate complex scientific concepts with ease and ensure that our messaging is accurate and impactful. Moreover, kdm is a dynamic and responsive team that consistently delivers creative and innovative ideas that align with our overall strategic goals. They are always willing to go above and beyond to ensure that we achieve the results we are looking for. They have also demonstrated an exceptional ability to execute their ideas on a global tactical level, ensuring that our campaigns are effective across all our target markets. Overall, I could not be more pleased with the results that kdm has helped us achieve. Their expertise, creativity and responsiveness have truly exceeded our expectations, and we look forward to continuing our successful partnership with them.”
“Sarah and the kdm team helped us deliver an outstanding product, and were there to guide us every step of the way. Their organisation, attention to detail and frequent open communication on deliverables made this project stress free. A trusted and valued partner to do business with again.”
“Our continued collaboration with kdm has been an integral part of amplifying key messages for our business. The team has an excellent balance of scientific knowledge, coupled with marketing best practice, which makes them a unique partner that is able to communicate complex narratives in a comprehensive yet simple manner. kdm has supported execution in a variety of channels and mediums, including print, video and social media.”
“We are very pleased with the outstanding work kdm communications has done for our new website. From the very beginning, their team demonstrated a deep understanding of our industry and business goals, which translated into a well-executed branding strategy that truly reflects our mission and values. Their SEO research was detailed and insightful, helping us better position ourselves in a competitive market. The website content they crafted is clear, engaging, and scientifically accurate – striking the perfect balance for our target audience. We highly recommend kdm to any organisation looking for professional, responsive and creative marketing support.”
“Our social media followers have grown exponentially since we engaged with kdm back in 2015. Additionally, our inbound leads have risen dramatically since the website was redesigned in collaboration with kdm earlier this year. The friendly and knowledgeable team is always available, providing the feel of an in-house marketing team.”
“I’ve been working with the kdm team for some time now, and have always found them easy to work with, responsive, a source of very helpful advice and ideas, and a great support for my projects.”
“The kdm writing team were able to understand our objectives and communicate scientific messaging into industry focused benefits”
“Working with kdm communications feels like a partnership. They took the time to understand our market and were happy to start small, building trust by consistently delivering value. Their collaborative approach, strategic insight and ability to put our customers at the centre of every communication have been invaluable. They’ve helped us craft compelling case studies, and their scientific writing team is second to none – clear, credible, and knowledgeable. We see them as an essential extension of our marketing team. Alongside campaign delivery, they’ve played a key role in our brand development, helping us define what we stand for and how we stand out. Their guidance has brought real clarity to our messaging and positioning.”
“Across the full spectrum of scientific, technical and medical communication, kdm demonstrates time and again the attention to detail that magazine readers take for granted and editors find invaluable. It is the hallmark of the company’s professional practice.”
“Having worked with kdm for a number of years now, we have always found them able to fully understand the needs of our market and those of our clients. They provide a number of services and are always proactive and supportive in all the collaborations that we engage in.”
“kdm has become an extended arm of our marcom team, supporting us with high quality copywriting and content development across various formats. Their team’s strong technical writing skills are balanced by a readiness to truly understand our capabilities and the business context, ensuring accuracy and relevance in every asset. Adapting seamlessly to our writing and creative brand guardrails, kdm strikes the right balance between scientific precision and engaging onbrand communication. Their reliability, expertise and collaborative spirit make the kdm team a valuable partner in shaping impactful communication for the audiences and markets we serve.”
“kdm is a well-established full-service media agency that I’ve had the pleasure of working with over the past several years. Dynamic, creative and, most of all, a fun agency to work with.”
“FUJIFILM SonoSite GmbH started working with kdm communications in late 2013, when a new marketing strategy for the German market was developed by the SonoSite marketing team. With press releases, first-hand experience articles, video testimonials and focused advertisement in selected print media and on web platforms all happening simultaneously, kdm communications is a great support, helping us to improve SonoSite’s brand awareness, lead generation and visibility in Germany. It’s great to see how the media coverage is growing month by month.”
“As Ingenza looked to grow internationally, effective communication of our expertise and capabilities was increasingly important. KDM helped us elevate our profile across key markets through strategic PR and marketing activities that delivered measurable visibility and supported our business development efforts.”
“Working with kdm has always felt effortless. They truly understand our teams, our customers, and the challenges we face, and they bring a level of creativity that consistently elevates our work. Whether capturing sensitive customer stories or delivering complex assets, I know I can trust them to get it right. They are a partner I genuinely rely on.”
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