Content creation

Content creation2025-08-14T15:21:47+01:00

Content marketing for science and healthcare from trained professionals

At kdm, relevant content creation is at the heart of what we deliver to our clients.

Your brand narrative speaks volumes about what you do and why you do it, so getting it right is key to unlocking the hearts and minds of your target markets. As a team, we know how to ask the right questions to portray your brand in an ideal light.

  • White papers

  • Feature articles

  • Feature articles

  • Application notes

  • Infographics

  • App development

  • How-to videos

  • Customer testimonial videos

  • Case studies

  • Blogs

  • Instruction videos

  • Animations

  • Web content

  • Direct marketing

  • Nurture campaigns

  • Press releases

  • Social media

  • Podcasts

Our approach step by step

1. Listen: a good client brief is gold dust.

A quick call or bulleted email with key points – accompanied by some background info or key data – is a great starting point, whether we are writing a case study, a press release or a white paper, or even embarking on a video project.

2. Think: results-driven content creation

Our writers and production teams put your objectives at the heart of what they do. Whether you need a well-structured video or an engaging written piece, we’ll use your brief to get the job done. Our highly skilled team of scientific content writers have plenty of experience in developing copy with a healthcare content strategy in mind. And since they’re all scientists, you can be sure they’ll truly get to grips with the subject matter.

3. Do: technical content at its best

kdm’s team of scientific writers are adept across many different styles of writing, and enjoy the challenge of bringing your stories to life. We will quickly share a first draft with your team and, make any edits as necessary to make sure our creation matches your vision before it’s shared with the world. As for digital marketing, our production team excels in picking out those soundbites that you want your target market to hear – from great benefit-led case studies to data-backed claims worthy of publication.

4. Review: measuring the success of your content strategy

A successful content strategy will inform and educate your target audiences with opinion-led pieces, videos, case studies, industry insights and well-evidenced data that supports your value proposition. Typical measures of a successful and well-executed content strategy include:
Dwell time – Downloads
Views – PR coverage
SEO ranking – Share of voice
Engagement rate – Reach

Scientific content for every channel

At kdm, content creation isn’t just about writing! Our production team of designers, filmmakers and editors develop artwork, videos and animations for our clients. They can handle anything from customer testimonials, service videos and corporate overviews to website designs and infographics. And, as you’re commissioning content from a single agency, we ensure that your messaging remains consistent.

Technical writing

Our experienced scientific writers are skilled at many different kinds of writing, from blog posts, ebooks and script guides to brand narratives, infographics and web copy. If you need something written, quite simply, we can do it.

Socials

We look after many of our clients’ social media platforms, developing creative, engaging and relevant content and imagery to help elevate their brand and excite their audiences.

PR

Public relations is a cornerstone of our offering. Our writing team is primed and ready to help with the development of your press releases, industry commentaries, short editorials, KOL pieces and bylined articles destined for relevant industry press.

Infographics

A good infographic will lead with creative design and draw the viewer in – but great copy is also essential to communicate key facts concisely.

Podcasts

From a fully scripted recording to an interview format, our technical writers can deliver great scripts with a tone of voice that your target audiences will relate to.

Brand narratives

Let your target audience know what differentiates your brand from the rest. We can work with you to develop your brand narrative, whether you are a start-up or a well-established company.

Videos

Whatever your video marketing needs, our teams of scientific writers and videographers will work together to communicate with your target markets – no matter how technical the subject matter. From storyboard development and scripting all the way to production and editing, we have the whole process in hand.

Editorials

kdm writes many longer articles, published in industry media, that feature our life sciences and healthcare clients – and often their customers too. Q&A pieces, case studies, innovative applications and new methods all vie for attention in scientific media, and our team covers the many and varied specialist areas and topics across the industry.

Marketing assets

There is still a place for printed brochures, case studies, product flyers, application notes, magazines and other assets in modern marketing – as well as their digital equivalents – and our writing team is well-versed in developing copy that fits the bill while adhering to your brand style guidelines.

My area of science is very niche – how can you possibly help without PhD level knowledge in that area?2025-08-14T11:43:47+01:00

At kdm, many of the team ARE in fact PhD scientists! And even if we don’t have specialist knowledge of your specific area from the outset, we have good brains and are fast learners. Our healthcare content marketing team is trained to ask the right questions to gain to an extremely high level of understanding quickly. This means that we can tackle anything from video animations that explain how your technology works to writing white papers and ebooks.

Why is creative scientific content important?2025-08-14T11:43:26+01:00

Compelling content creation adds value to your brand. We help to provide your target audiences with genuinely valuable insights that will help them in their day-to-day work. This kind of content is critically important, as it helps to create an emotional connection with the end user, by providing them with information about a service or product that they actually need. This will make your key personas more likely to approach you.

Trusted by leading organisations

“At GE HealthCare I have worked with kdm on many varied projects. I am always impressed by their professional approach and ‘can-do’ attitude to meet challenging demands and deliver on time and on budget, while bringing creativity and quality to each project.”

Nicola Booton-Mander, Marcoms Leader, EMEA HealthCare IT GE HealthCare

“One of the key strengths of kdm is their team of highly qualified writers, who possess a deep scientific background. This enables them to understand our products, applications and customers in a way that is truly exceptional. They are able to communicate complex scientific concepts with ease and ensure that our messaging is accurate and impactful. Moreover, kdm is a dynamic and responsive team that consistently delivers creative and innovative ideas that align with our overall strategic goals. They are always willing to go above and beyond to ensure that we achieve the results we are looking for. They have also demonstrated an exceptional ability to execute their ideas on a global tactical level, ensuring that our campaigns are effective across all our target markets. Overall, I could not be more pleased with the results that kdm has helped us achieve. Their expertise, creativity and responsiveness have truly exceeded our expectations, and we look forward to continuing our successful partnership with them.”

Lukas Keller, Head of Global Marketing, INTEGRA Biosciences

“Sarah and the kdm team helped us deliver an outstanding product, and were there to guide us every step of the way. Their organisation, attention to detail and frequent open communication on deliverables made this project stress free. A trusted and valued partner to do business with again.”

Ryan Janis, Senior Regional Marketing Manager, SCIEX

“Our continued collaboration with kdm has been an integral part of amplifying key messages for our business. The team has an excellent balance of scientific knowledge, coupled with marketing best practice, which makes them a unique partner that is able to communicate complex narratives in a comprehensive yet simple manner. kdm has supported execution in a variety of channels and mediums, including print, video and social media.”

Marketing Manager, Healthcare Company

“Our social media followers have grown exponentially since we engaged with kdm back in 2015. Additionally, our inbound leads have risen dramatically since the website was redesigned in collaboration with kdm earlier this year. The friendly and knowledgeable team is always available, providing the feel of an in-house marketing team.”

Jaymin Amin, Chief Operating Officer, Ingenza Ltd

“I’ve been working with the kdm team for some time now, and have always found them easy to work with, responsive, a source of very helpful advice and ideas, and a great support for my projects.”

Marketer, Healthcare Company

“Across the full spectrum of scientific, technical and medical communication, kdm demonstrates time and again the attention to detail that magazine readers take for granted and editors find invaluable. It is the hallmark of the company’s professional practice.”

Brian Nation, Editor, IBMS Publications, The Biomedical Scientist

“Having worked with kdm for a number of years now, we have always found them able to fully understand the needs of our market and those of our clients. They provide a number of services and are always proactive and supportive in all the collaborations that we engage in.”

Daniel White, Managing Director, Cepheid UK

“kdm is a well-established full-service media agency that I’ve had the pleasure of working with over the past several years. Dynamic, creative and, most of all, a fun agency to work with.”

Roger Goncalves, International Sales Manager, AAAS Publications Science

“FUJIFILM SonoSite GmbH started working with kdm communications in late 2013, when a new marketing strategy for the German market was developed by the SonoSite marketing team. With press releases, first-hand experience articles, video testimonials and focused advertisement in selected print media and on web platforms all happening simultaneously, kdm communications is a great support, helping us to improve SonoSite’s brand awareness, lead generation and visibility in Germany. It’s great to see how the media coverage is growing month by month.”

Volker Keller, Senior Marketing Manager, Germany & Austria FUJIFILM SonoSite GmbH
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