Life sciences digital marketing
Clients in the life sciences industries need solid, well-thought-through digital marketing strategies to best reach their target audiences and drive inbound leads. kdm’s digital marketing team delivers relevant content via a host of digital channels, as well as media planning, PPC, remarketing, engaging social media and SEO.
What is your digital marketing approach?
We start every new client relationship with a discovery meeting, where we use a range of tools to better understand your business and objectives. We’ll then work with you to develop and roll out your campaigns across your target markets. Digital campaigns typically start by using persona development or other profiling techniques to understand your target audiences as well as possible. Digital strategies then combine on-message written content and video for sharing with your target personas across numerous digital media (websites, socials and third parties), together with relentlessly executed SEO.
How do I know if my life sciences digital marketing is working?
kdm works with you to develop campaign scorecards featuring selected (useful!) analytics and KPIs that will give the best indication that your digital marketing is working for you. We can constantly track, monitor and report your KPIs and tweak or optimise campaigns to make certain that they remain as effective as possible, ensuring you get the return on investment that you are looking for.
Bring consistency to your messaging
We strongly advocate a consistent approach to any digital marketing campaign, where your creative flair and messaging hang together and adhere to your corporate guidelines. Having a consistent voice and visual theme that your customers will recognise and respond to creates an emotional connection with your brand and offering, and we make sure to tell your story through multiple channels, covering all bases so your audience can find you.
SEO in the scientific and healthcare spaces
Gone are the days of frantically cramming as many keywords into your content as possible to boost its Google search result rankings. In fact, most search engine algorithms now detect and penalise instances of keyword stuffing, making modern day SEO a much more nuanced affair.
Okay, so what do search engines actually look for?
Put simply, no one knows exactly! Big hitters like Google, Bing and Yahoo! are highly secretive when it comes to ranking factors, but the general consensus among SEO experts is that everything from keywords and image tags to backlinks and website structure can have an enormous effect on the amount of organic traffic directed to a page. To complicate matters further, search engine algorithms are constantly evolving, so what works today may be ineffective tomorrow!
Doesn’t that make SEO a full-time job?
Exactly! That’s why more and more companies are turning to kdm to improve their online visibility, boost their rankings and, perhaps most importantly, promote their website to the first page of Google search results. Our experts are constantly scouring the SEO landscape to create dynamic strategies that stay ahead of search engine algorithm changes, ensuring that your website keeps on delivering. We can also work with technical SEO specialists to iron out any creases in website performance, making your company’s digital presence as enticing as possible to those all-important search engine crawlers. So, why not let kdm deal with your SEO strategy while you focus on what truly matters – your customers.