Inbound marketing

At kdm we can help you do all four! We believe that a well-executed life sciences inbound marketing campaign will nurture your leads, change behaviours and encourage participation with your brand. This means that when your prospects are ready to make a decision, they will naturally come to you. What’s more, you can measure their activities every step of the way, tweak activities if needed, and get a full picture of your ROI.

We have an excellent handle on many different marketing technologies for inbound campaigns. This means we can work with you to set up and integrate activities, using your preferred platform to refine and improve your marketing activities. One of the great things about inbound marketing is the metrics that can be used to ascertain whether a campaign is working or not; these types of campaigns use digital channels, so it’s quick and easy to split test or tweak them to ensure the best possible response.

We love the scientific approach! As a scientific agency choc-full of PhD scientists, inbound strategies tick all of our boxes. Inbound marketing applies across any industry, whether you are marketing for life scientists, clinicians or food scientists. The number one rule (apart from, perhaps, the creative bit!) is to apply scientific rigour to develop content that will firstly attract the right kind of prospects (think nectar and honey bees), then provide readers with something of genuine value. Emotionally connect with your audience or solve a genuine problem, and hey presto! You’re suddenly engaging with a new-found, self-qualified hot diggity prospect. And we can help with all of this.