Blogs

The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a

Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful presentation on how AI can enhance marketing strategies in the life sciences sector. The session, led

Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of

The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is true of scientific marketing – a sector that’s always pushing the envelope to find new and exciting ways to effectively identify, engage with and nurture leads. Of course, there are a multitude of lead generation tactics available

 As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and accountability over the performance of your campaigns, making it essential for businesses of all sizes. Through

The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach to effectively communicate and connect within this landscape, especially when making the most of limited marketing

In a world dominated by digital communications – from email and instant messaging to video calls and webinars – it’s easy to overlook the power of in-person interactions. However, in the field of life sciences marketing, face-to-face meetings and conversations are not-so-secret weapons for securing valuable press opportunities and building strong relationships with editors. kdm

Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences businesses. The oversaturation of content and websites has made it challenging to stand out and achieve top search engine rankings. To maximise website traffic, consider factors like SEO, content optimisation, paid campaigns and a strategic approach.  

Like many, I am prone to a new year’s resolution or two to kick start the year, and they generally tend to revolve around being a fitter, leaner me! We’re now hitting Q2 and marketing budgets are no different.   Whatever our life sciences and healthcare client budgets amount to, they all, without exception, are

Putting on the account management shoes   The account management team is a vital part of any marketing agency, but what do team members actually do on a day-to-day basis? This blog will take you through a day in the life of a marketing account manager at kdm communications, so you can put on their

  Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified three key trends for 2024 in scientific marketing.   Video marketing dominance Our clients are investing in video assets. And kdm Whether it’s a video customer testimonial, a quirky or straight-up corporate, a how-to, talking heads or

There’s a short answer and a long answer to this one. Let’s start with the quick one: Can they do the job? Will they do the job? Will they fit in?   And now for the longer one… I have recently enrolled on the government backed ‘Help to Grow’ management training course run by Leicester

  Content strategies for complex science   Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number of different reasons: the individuals in marketing teams are often not scientists themselves, so they may

The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect time to reflect on my 25-year journey in scientific marketing. When I started out, marketing exuded

The role of B2B video marketing in the life sciences   If you’ve read our previous blogs, you’ll already be convinced that a strong and comprehensive digital marketing strategy is crucial to growing your life sciences business. In this blog, we’ll focus specifically on B2B video production and its integral role in a successful marketing