As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and accountability over the performance of your campaigns, making it essential for businesses of all sizes. Through
The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach to effectively communicate and connect within this landscape, especially when making the most of limited marketing
In a world dominated by digital communications – from email and instant messaging to video calls and webinars – it’s easy to overlook the power of in-person interactions. However, in the field of life sciences marketing, face-to-face meetings and conversations are not-so-secret weapons for securing valuable press opportunities and building strong relationships with editors. kdm
Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences businesses. The oversaturation of content and websites has made it challenging to stand out and achieve top search engine rankings. To maximise website traffic, consider factors like SEO, content optimisation, paid campaigns and a strategic approach.
Like many, I am prone to a new year’s resolution or two to kick start the year, and they generally tend to revolve around being a fitter, leaner me! We’re now hitting Q2 and marketing budgets are no different. Whatever our life sciences and healthcare client budgets amount to, they all, without exception, are
Putting on the account management shoes The account management team is a vital part of any marketing agency, but what do team members actually do on a day-to-day basis? This blog will take you through a day in the life of a marketing account manager at kdm communications, so you can put on their
Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified three key trends for 2024 in scientific marketing. Video marketing dominance Our clients are investing in video assets. And kdm Whether it’s a video customer testimonial, a quirky or straight-up corporate, a how-to, talking heads or
There’s a short answer and a long answer to this one. Let’s start with the quick one: Can they do the job? Will they do the job? Will they fit in? And now for the longer one… I have recently enrolled on the government backed ‘Help to Grow’ management training course run by Leicester
Content strategies for complex science Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number of different reasons: the individuals in marketing teams are often not scientists themselves, so they may
The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect time to reflect on my 25-year journey in scientific marketing. When I started out, marketing exuded