I recently had the privilege of attending two significant industry events: European Laboratory Research and Innovation Group (ELRIG) at ExCeL London, and Convention of Pharmaceutical Ingredients (CPHI) 2024 in Fiera, Milan. Both exhibitions provided valuable insights and opportunities to connect with key players in the life sciences and pharmaceutical sectors. While each had its own
The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is true of scientific marketing – a sector that’s always pushing the envelope to find new and exciting ways to effectively identify, engage with and nurture leads. Of course, there are a multitude of lead generation tactics available
As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and accountability over the performance of your campaigns, making it essential for businesses of all sizes. Through
The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach to effectively communicate and connect within this landscape, especially when making the most of limited marketing
Our MD, Annabel, has been at the helm of kdm communications for over 20 years, during which time she has seen a lot of changes. Grab a coffee and tune in as she sits down with John from ActionCOACH for an interview about the ups and downs of running a business, how she keeps a
ARABLAB LIVE is an annual tradeshow that draws major international manufacturers – such as Thermo Fisher Scientific, Emphor, METTLER TOLEDO and PerkinElmer – distributors, investors and laboratory professionals from diverse industries, including agriculture, robotics, biotechnology and food testing. kdm’s very own digital marketing manager, Audrey Jestin, took a day out of her busy schedule to