by Audrey Jestin
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Alex Borrelli
My first two months at kdm communications have flown by! And what a joy it has been. And what a joy it has been. I have been delighted to join the writing team family – their witty puns mean that few days have passed without me giggling at my laptop screen from the comfort of my flat. Writing was new for me on joining, and there is a huge variety in what I might cover in a single day. From voiceover scripts for videos announcing new laboratory equipment, to editorial articles on the future of a technological industry specialism – there is never a dull day. I have already learnt the many dos and don’ts, each client’s tailored preferences, and the fast-paced nature of agency work. Reading and writing all day means that I’m constantly learning, fostering the knowledge to implement each successive piece of work.
My favourite parts of the day are the internal and external meetings. Working remotely means it’s more important than ever to have those breaks in the day where we can see that we are, indeed, real humans. A particular treat is when there is a crossover with another side of kdm – that may be organising a webinar with an account manager, or refining the scientific labels of one of our design team’s images. My dinky little flat seamlessly adapts from being my own yoga studio in the morning, to a quiet and cosy office for focused attention during the working day. I jump from job to job as each one finishes and the next comes through, making edits after feedback reviews, all the way until it is time to close my laptop at the end of the day. And graciously, the writers are always on hand for a quick writing tip, or a supportive witticism to calm any worries! If the first two months are anything to go by, I am sure that I will develop and learn throughout my time at kdm.
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
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