Media planning

Media planning2025-08-14T15:25:27+01:00

Media planning services for life sciences and healthcare

Our life sciences and healthcare media planning team has fierce negotiating skills, and can manage your media budget wisely!

We plan, schedule and buy B2B media for a number of different clients across the scientific and healthcare sectors, and are able to nail down excellent rates as a result. Because we’ve been doing this for a long time, we can recommend the places – online and in print – where your target audiences hang out. These are often highly niche, and may not have enormous numbers of visitors. But they will be quality readers that are interested in engaging with your brand, which is crucial. At kdm, we choose quality over quantity, every time.

  • Advertorials

  • Digital media planning

  • Webinars

  • Third-party mailers

  • List rental

  • Print advertising

  • Article placement

  • Media negotiation

  • Media fulfilment

  • Copy instructions

  • Banner advertising

  • Media recommendations

Our approach step by step

1. Listen: what are your objectives?

It all starts with understanding your goals, your audience, and your budget. We take the time to learn where you’re trying to make an impact, and what success looks like to you – whether that’s improving brand awareness, generating leads, successfully launching a new product, increasing event attendance, or all of the above.

2. Think: match your goals with the best channels and timings

We draw on our proprietary life sciences and healthcare media database – plus insight tools like Agility – to build a smart media mix that balances reach, relevance and return. Niche journals? Specialist industry portals? We know them, and our years of experience mean that we know what works.
We also negotiate with platforms to maximise value, which often means that we create opportunities to place bylined editorial content as well as ads.

3. Do: and end-to-end service. No, really.

We handle all aspects of media planning, booking and buying – including negotiating better deals on high value placements, using our healthcare publishing contacts to secure bylined editorial placements and additional ads, and ensuring ad specs and copy deadlines are all met without a hitch

4. Review: track coverage and optimise future placements

We measure media performance and report back clearly. From impressions and CTRs to lead quality and ROI, we show what’s working and where to optimise – helping you make even smarter decisions next time.

Our life science media services include:

Digital media planning and print advertising

There is room for both! Most campaigns are digital these days, but there is still a place for print advertising in some publications. We can guide you as to the optimal mix, and negotiate the best deals with each media platform.

Webinars, mailers, list rental, sponsored spots, advertorials

Media platforms offer so much more than banners and print ads. We will work with you to identify the best mix from each platform to meet your objectives.

Media fulfilment

The devil is in the detail. kdm will make sure the right ad gets to the right platform at the right time; we will check that the ads are running according to the agreed plan, and report back on the performance. We will negotiate the best prices and invoicing schedules, and optimise flexibility so that, if things change, we have the life sciences publishers on-side.

Do you help with content creation for media placements?2025-08-14T12:50:42+01:00

Yes, our scientific writing team can create new content, or adapt existing content to fulfil your media placements. And if you’re looking for a creative ad campaign, Matt’s team of designers will create stand-out work that gets results. Sometimes, fulfilment is more complex, and are equally happy organising a webinar in conjunction with a third party provider, or writing and designing a print supplement to go out with a peer-reviewed journal.

What about invoicing?2025-08-14T12:50:25+01:00

As an agency, if the platforms we are working with invoice us on your behalf, we simply take the agency fee (typically 10-15 %). This then covers the time it takes to plan and fulfil your schedule. If you want the platforms to invoice you directly, we will agree a media planning, booking and fulfilment fee with you in advance.

We already book some media directly. Is that OK?2025-08-14T12:50:08+01:00

Absolutely, we often collaborate with internal teams (or even other external agencies) to support campaign planning, negotiation and fulfilment.

Do you only plan media in the life sciences and healthcare sectors?2025-08-14T12:49:50+01:00

No. We also support adjacent sectors – such as food and beverage, environmental and telecoms – when they intersect with life sciences and healthcare.

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