Strong and dynamic leadership
Annabel has been heading up the team at kdm communications since 2002, with a strong and dynamic leadership style that brings inspiration and confidence to those around her. Her impressive strategic thinking skills and creative flair have been the driving force behind the company’s transformation from a small, niche business to an energetic, full service international marketing agency. She has over 30 years of experience in B2B marketing, and has developed an uncanny instinct for getting to the heart of what clients need. Alongside her vibrant, diverse and multilingual team, she develops innovative and successful digital marketing strategies that combine brand awareness with lead generation.
Annabel has personally worked with many clients from across the biotech, life sciences and healthcare sectors, including Thermo Fisher Scientific, Abbott, GE HealthCare, Sony, INTEGRA Biosciences, Illumina, Tecan, Roche and Fujifilm. She brings an engaging and positive attitude to each and every client interaction, and is always open to new conversations at the many exhibitions and conferences that she attends.
Outside of the office, Annabel is partial to a bit of pond dipping – we’re talking full-body immersion! She continues to tout the benefits of cold water swimming to her colleagues, but they don’t seem to have warmed to the idea of taking a sledgehammer to the ice and plunging in during the winter months… Watch this space, as Annabel can be very persuasive.