Cambridgeshire-based rewilding charity, Creating Nature’s Corridors, was supported by KDM Communications to plant 800 trees and hedging plants at Paus just outside the city. The new trees and hedging will thicken up a protective line of shelter originally started by the charity on the same site last year. They have added an additional 30 fruit trees to the
Building a solid brand plays an enormous part in gaining trust with the audience in any sector. This is especially important in healthcare, as healthcare professionals (HCPs) and patients will only buy from brands that they have 100 % confidence in. Medical devices, diagnostic instruments, single use disposables, PPE and sterilisation systems are all designed
Email marketing is a powerful and cost-effective digital marketing tool to help you reach your target audience. This is certainly the case in the life sciences and healthcare industries, where it’s proven to be essential for engaging with decision-makers. While marketing apps and platforms trend in and out, email marketing remains a steadfast approach to
Scientists are a curious bunch, with a built-in thirst for knowledge, making the life sciences industry a rich breeding ground for information. As individuals continuously seek to further their understanding of, often, highly niche areas, companies working in the sector have a great opportunity to deliver valuable and engaging content that will draw in potential
Competing for share of voice on the global stage is increasingly challenging, especially amid the ceaseless bombardment of information from assorted channels. Some platforms are even guilty of publishing so called ‘fake news’, leading to an audience that is rightly cautious of where they find their information – and what it contains. Reputable sources can
Scientific communication is much more than written word; images, illustrations, videos, podcasts and infographics are equally important in developing a cohesive narrative, as well as making your story easier to digest. It will be visuals, not your well-crafted copy, that first catches the eye of potential customers, from your company logo to the striking colour
Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future. The origins of nano The term
The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s nothing quite like the energy of connecting with clients, collaborators and new contacts in person, and it’s great to see key industry events busier than ever. Denver set the perfect stage: sunshine and blue skies one day,
Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were run was skewed to a certain idea; lots of people, lots of hierarchy and lots of expectation to stay in your role. This couldn’t be more different at kdm – from my first day it was immediately
