In this episode, Sarah Ballard, Agency Director at kdm communications, draws on over 20 years of experience in scientific, technical and medical B2B marketing to highlight how PR has evolved from a support function into a strategic differentiator, especially in the complex landscapes of biotech and pharma. Listen to this insightful podcast to hear the
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
This expert panel session, hosted by Annabel Sedgwick, owner and Managing Director of kdm communications, brings together leading editors to discuss how to successfully navigate today’s evolving media landscape. Our expert panel features: Andy Myall, Pathology in Practice Rob D’Angelo, LabX Media Group Jack Rudd, Technology Networks Together, they explore: how editorial priorities are shifting
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves
If there’s one thing that I’ve learned over many years of scientific marketing, it’s that no industry is immune to the power of social media – not even healthcare. It’s no longer a nice-to-have; if you are marketing a global healthcare brand, social media is a must, and any solid social media strategy starts with
The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a
Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful presentation on how AI can enhance marketing strategies in the life sciences sector. The session, led
Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of