Picture this: you've just launched a game-changing platform. Your website looks pristine, your LinkedIn posts are firing out regularly, and you've even got a webinar series lined up.
Science never stands still, and nor does scientific marketing. Here, we take a look at the sales and marketing approaches that have proved successful over the past couple of years, and the likely challenges for 2026, including the ever-growing need to build customer trust, ways to leverage social media, and the transformative role of AI.
You publish content regularly. You've got blogs, white papers, and social posts. But something isn't quite working. Traffic is flat. Engagement is lukewarm. And despite all that effort, you're not seeing the leads you need.
When you hear 'influencer marketing', your mind probably jumps to beauty bloggers unboxing skincare products or fitness gurus promoting protein shakes. Unsurprisingly, influencer marketing in life sciences looks nothing like that, and is arguably far more powerful. In the scientific world, influence isn't measured in follower counts or viral dance trends.
If you work in life sciences or healthcare marketing, you probably spend a lot of time establishing your brand narrative, writing content, refining messaging and, of course, checking for scientific accuracy! But here's the thing: even the most beautifully written copy or perfectly targeted content won’t get you far if the user experience (UX) of your website is poor.
Annual reports don't exactly have a reputation for being page-turners. For many, they conjure images of dense financial tables, regulatory jargon and corporate language that could put even the most well-caffeinated reader to sleep.
After 25 years working in life sciences marketing, I thought I'd seen every iteration of the ‘digital transformation’ conversation. But the latest research from LINUS and SelectScience reveals something that should concern every marketing leader in our industry: we've fundamentally misunderstood what our audiences value.
Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense.
Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution.
In this episode, Sarah Ballard, Agency Director at kdm communications, draws on over 20 years of experience in scientific, technical and medical B2B marketing to highlight how PR has evolved from a support function into a strategic differentiator, especially in the complex landscapes of biotech and pharma. Listen to this insightful podcast to hear the full