Scientific communication is much more than written word; images, illustrations, videos, podcasts and infographics are equally important in developing a cohesive narrative, as well as making your story easier to digest. It will be visuals, not your well-crafted copy, that first catches the eye of potential customers, from your company logo to the striking colour
Good digital marketers understand the importance of a solid SEO strategy. We all want to stay ahead of the Google algorithms and achieve SEO greatness – or that elusive number one position in organic searches – but how do we accomplish this? This blog delivers some key insights into SEO in life sciences digital marketing,
A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail. In the last month alone, we’ve created white papers ranging from two to 20 pages in length,
Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future. The origins of nano The term
The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a
Artificial intelligence (AI) is revolutionising industries at lightning speed, and life sciences marketing is no exception. In a recent webinar hosted by SAMPS (Sales and Marketing Professionals in Science), our very own Managing Director, Annabel Sedgwick, moderated an insightful presentation on how AI can enhance marketing strategies in the life sciences sector. The session, led
Here at kdm communications, we like to ensure we’re privy to what’s happening in the sectors our clients reside in, with our finger on the button and ready to launch into whatever project comes our way. In 2024, our knowledge of the nutraceuticals market has taken a huge leap forward, owing to the number of
The life sciences industry is constantly evolving, driven by ongoing research and technological advances, and the same is true of scientific marketing – a sector that’s always pushing the envelope to find new and exciting ways to effectively identify, engage with and nurture leads. Of course, there are a multitude of lead generation tactics available
As a media executive managing paid media campaigns in the life sciences sectors, I’ve learned how crucial it is to target the right audiences, increase brand visibility and drive valuable traffic. Third party trade media gives you control and accountability over the performance of your campaigns, making it essential for businesses of all sizes. Through
The life sciences industry is constantly churning out content in bucketloads, making it harder for companies to stand out from the crowd. And this is why it’s important to opt for quality over quantity and adopt a customer-centric approach to effectively communicate and connect within this landscape, especially when making the most of limited marketing