Content strategies for complex science Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number of different reasons: the individuals in marketing teams are often not scientists themselves, so they may
The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect time to reflect on my 25-year journey in scientific marketing. When I started out, marketing exuded
The role of B2B video marketing in the life sciences If you’ve read our previous blogs, you’ll already be convinced that a strong and comprehensive digital marketing strategy is crucial to growing your life sciences business. In this blog, we’ll focus specifically on B2B video production and its integral role in a successful marketing
The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing their carbon footprints in order to combat climate change. This global effort involves transitioning to cleaner energy sources – such as solar, wind and hydro power – and adopting sustainable practices. However, one source of clean energy
In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing is no exception. With the emergence of AI, writers now have access to powerful tools that can assist them in their craft, and these technologies will undoubtedly continue to develop at break-neck speed. However, it’s important to
Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal of SEO is to make sure your website ranks on the first page of a search
The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector is also highly lucrative; it was valued at $144.08 billion in 2022 and is predicted to
If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems effortless, with seamless transitions and a squeaky clean performance. These artists are professionals and know their part down to a tee. Everything is perfectly timed and runs smoothly. But, as audience members, we don’t often think about
Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational change, a musical symphony, or a rapid progression of events. It can also refer to an evacuation of the bowels – an event that one encounters surprisingly often when your job is to encourage physical activity in
It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in recent years, especially given the wide-reaching impacts of COVID-19. The way that written information is digested is perhaps the biggest change, with the readership of those in industry or academia becoming busier and living an increasingly digitalised