Digital marketing strategies for technical, scientific and healthcare businesses
I’m not sure that all companies have a mantra, but we do!
Science is creative, results-driven and rigorous – and your marketing strategies should be too.
Nowhere is this more applicable than in your approach to digital healthcare marketing.
Whether you’re raising awareness, generating leads, or nurturing long-term relationships, digital marketing is where science meets measurable impacts. At kdm, we build and run digital campaigns that connect with the right people, at the right time, across the channels that matter most.
We combine strategic thinking, sharp creatives, scientific understanding and technical know-how to help you turn what could be a run-of-the-mill campaign into a high performing digital experience.
Our approach step by step
1. Listen: let’s understand your context, so we can build out a digital strategy that delivers
We start by understanding your audience, your goals and how digital fits into your wider marketing strategy. Whether you’re looking to increase engagement, build a lead pipeline or launch a product, we tailor the approach accordingly.
2. Think: we develop creative, measurable digital strategies that drive action
From content strategy to channel selection, we plan campaigns that balance creativity with performance. We map out messaging, timings, targeting and budget, making sure every digital activity aligns with your objectives and meets your goals.
3. Do: smart digital campaigns with creative that converts
We create and launch your digital campaigns, from social ads and email automation to improving SEO and developing landing pages. Our team designs, writes, builds and manages it all in house.
4. Review: clear, concise reporting and continuous optimisation – a perfect feedback loop
We use a variety of tools to track performance across platforms and report back clearly. We don’t just measure impressions – we measure impact. Then we optimise, improve and scale.