AI, like all software, is a great tool, and we do use it to guide some design and generate ideas or mock ups. Most importantly, we are open and transparent about when we do and don’t use AI, and our costs will reflect this.
No, but Matt and his team have worked across the life sciences, healthcare, diagnostics and technical industries for over 30 years, so are very used to working with, and designing for, scientists. And remember that scientists are people too, and take just as much delight in great aesthetics as anybody else.