Pricing depends on the number of groups, participant recruitment complexity, location (travel for in-person sessions), reporting depth, and whether stimulus materials need developing. A programme of 3-4 focus groups with recruitment, facilitation and comprehensive reporting typically ranges from £15,000-25,000. Contact us for a proposal tailored to your needs.
Yes. Many clients use focus groups to inform strategy, then engage us to implement: refining positioning, developing campaigns, creating content, launching products. We move seamlessly from insights to execution.
Absolutely. We regularly work under NDAs with clients, and are happy to sign yours before any research begins.
Good – that’s valuable feedback! We create environments where participants feel safe being honest, including expressing frustrations or criticisms. The goal is insights, not validation. Hearing what’s not working is often more valuable than hearing what is.
Carefully and ethically. We never ask participants to disclose confidential information or breach NDAs. When gathering competitive intelligence, we focus on participants’ experiences, evaluation criteria and decision-making processes – not on extracting proprietary details about competitors.
That’s often where the most valuable insights emerge. We don’t shut down technical discussions – we lean into them. Our facilitators can follow technical conversations, probe for details and ensure we capture the nuance. This is precisely why scientific fluency matters.
Yes. We facilitate both in-person and virtual focus groups. Virtual works well for geographically dispersed participants and can be more convenient, but in-person often generates richer discussion and better group dynamics. We use professional video conferencing with breakout capabilities and collaborative tools.
That depends. Client observation (via video feed or from another room) can be valuable for hearing insights directly. However, it sometimes changes participant dynamics – people may be less candid if they know the manufacturer is watching. We’ll advise on what’s most appropriate for your situation. Some clients prefer to watch recordings afterwards.
Typically 90 minutes to 2 hours. This gives enough time for meaningful discussion without participant fatigue. For particularly complex topics, we might recommend 2.5 hours with a short break.
It depends on your needs. Clients often have existing customer relationships or prospect lists we can recruit from. We can handle recruitment, screening and scheduling, or work with specialist recruitment firms for broader reach. We’ll advise on the best approach and manage the process.