Absolutely. Our process is replicable across regions, disease areas or industries – wherever influence flows, we can find it. In fact, influencer marketing is commonly used in pharmaceutical marketing to identify clinicians who specialise in niche areas of medicine. We are simply bringing this method upstream to the life sciences space.
Yes. We can support or fully manage the influencer outreach process – from introductions to briefings and campaign integration.
They can beta test products, join roundtables, write or co-author content, speak on webinars or advocate for your brand.
We use network analysis (co-authorship data, social graphs, centrality scores) and combine it with desk research (publication history, speaking roles, affiliations, LinkedIn) to identify high bimpact individuals.
B2B influencer marketing focuses on subject matter experts, KOLs and trusted industry voices – not celebrity status, followings or mass appeal. It’s about relevance and authority, not reach alone.