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Marketing strategy page

6 items

  • Is this just for the life sciences and healthcare industries?

    That’s our sweet spot as an agency, but we also work with medtech, diagnostics, environmental science, food and beverage, and other B2B companies with technical products or services.

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  • Can you create different marketing strategies for different markets or sectors?

    Absolutely. We regularly build strategies that vary by region, persona type or sector. Messaging often needs to flex depending on stakeholders – the benefits are typically always a little different depending on who you are talking to.

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  • What about implementation – do you help there too?

    Yes! We don’t just hand everything over and walk away. The beauty of being a full service agency is that we can help to roll out the plan, developing your content, designing the assets, delivering the campaigns and tracking performance. We often see development of the strategic framework as a brilliant opportunity to get to

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  • What do you include in a project that looks at a strategic approach to marketing?

    Typically, we start with a workshop that includes a SWOT analysis and examines your brand in detail. We then follow up with competitor reviews, persona development, positioning, a messaging framework and a recommended action plan in terms of next steps. But we tailor everything to your individual needs, so no two projects are ever the

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  • What if I don’t have a marketing team?

    That’s exactly where we come in. We have a large number of clients in the life sciences industries with a marketing department of one or two people! We can act as an outsourced department, or simply provide support where needed – from strategic planning to full execution of your campaigns

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  • I already have a marketing plan – do I need a strategy?

    Not necessarily. We’re happy to review what you’ve got, refine it and fill in any gaps, whether that’s developing personas, finessing messaging or aligning your activities with your overall business goals.

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