Press relations

We are story tellers!
And you deserve to be heard. Since 1984, kdm has been helping scientific and healthcare brands to secure editorial coverage in the publications that matter most to them. From writing and distributing time-critical, industry-disruptive global press releases and successfully launching new products to handling media interviews, crises and KOL engagement, our biotech PR team is trusted by clients – and the industry’s most respected media outlets – to deliver.

We don’t just send out press releases and hope for the best. We know how to build stories that land and relationships that last.

Our press relationships are built on decades of mutual trust – with editors, journalists, publishers and producers around the world. That’s how we turn good stories into great coverage.

Every great scientific or medical PR campaign starts with understanding what’s newsworthy. We begin with your goals, the message you want to share, and the audiences that matter.

As an experienced healthcare PR agency, we identify the best media channels, journalists and digital platforms we can engage with to amplify your story. We also look beyond traditional PR – boosting your stories with social channel activities, videos, speaker slots, awards entries and much more.

We will write compelling press releases, secure interviews, pitch – and write – longer feature articles, set up press meetings and speaker opportunities, and make sure your experts are seen and heard in all the right places. PR is a great way to promote thought leadership, and we will help you to build your narrative. From launching new products and sharing industry insights to showcasing customer success stories, we position your brand as a trusted voice in the life sciences, healthcare or technical space. Whether you’re sharing breaking news or building your brand profile, we make sure your message is relevant, timely and impactful.

We monitor media coverage and provide detailed reporting, tracking sentiment and reach across digital, print and social channels.

Press releases and by-lined editorial
Press relations is a vital part of our agency offering, and we have plenty of experience. Whether you need press releases, bylined articles, short editorials, KOL pieces or industry commentaries, our team has the expertise and the relationships to make sure it all goes smoothly.

Brand narrative
Whether you’re a brand new start-up or a well-established company, solidifying your brand story and messaging is key. Differentiate your company from the rest with a polished brand narrative – and we’ll help you do it.

Press conferences and media interviews
We co-ordinate press conferences and 1-2-1 media interviews for our clients, making sure we attract high quality editorial teams to report on your stories. Follow-up is essential; we check in and make sure journalists have everything they need to publish without delay.

Editorial planning
kdm has years of experience writing longer articles that feature our healthcare, technical and life sciences clients – and sometimes their customers, too – for publication in relevant industry press. From Q&A pieces and case studies to news of new methods and innovative medical applications, we can help you to make your brand heard in your particular niche. We keep a rolling schedule of publisher features, and identify those which our clients can contribute to, successfully pitching story ideas to editorial teams for publication as bylined (not advertorial!) content, building brand credibility and positive brand sentiment.

Thought leadership
Using KOLs from across our client teams, we develop editorial pieces that promote both brands and individuals within your organisation, highlighting your roles as thought leaders across the scientific and healthcare industries.

That’s our sweet spot – from diagnostics and medical devices to pharma, biotech and medtech. We speak the language of science, and know the media partners that serve the the sector. But we do work in adjacent fields too, and can quickly forge relationships with the editorial teams that matter to our clients.

Yes – our in-house team of scientific writers will draft, edit or adapt press material, making sure it’s scientifically accurate, editor-friendly and aligned with your brand.

Absolutely. We find and co-ordinate opportunities, prepare speakers in advance, and help make sure that your team feel confident and camera-ready. We can offer tailored media training too, if required.

We are not a crisis management agency, but we can prepare briefing notes and responses for our clients if, for example, they need to recall a product or make an announcement that will reflect negatively on the brand.