Winning marketing strategies
Sarah left the world of lab research in 2004 to search for something more dynamic and exciting, with a BSc (Hons) in biochemistry and physiology from the University of Sheffield, an MSc in immunology and allergy from the University of Nottingham and a PhD in immunology from Imperial College London tucked firmly under her belt. She has moved up the ranks at kdm communications from Account Manager to Account Director, and is now the company’s resident Digital Marketing Director. Her ability to lead internal teams, as well as her expertise in digital marketing, have grown significantly over the years. She holds a CIM professional diploma in marketing from Bedford College and is also currently completing a digital marketing course at Imperial College Business School.
Sarah marries together an abundance of scientific experience and knowledge with significant marketing expertise to develop winning marketing strategies for a wide range of clients. She is skilled in understanding clients’ specific requirements, defining their objectives and goals, outlining successful marketing strategies and developing brand awareness and lead generation tactics, in order to optimise their spend for the greatest return on investment.
Sarah enjoys watching and playing sports, is a self-confessed foodie and is usually the first person on the dance floor at the kdm socials. She can regularly be found kayaking on the river in St Neots, playing badminton, racking up the miles on the cross trainer in her garage, or spending time with her two beloved children, who keep her sane in the chaos that is life!