Verification as a service (VaaS) for scientific marketing content
You’ve adopted AI. Your team is creating content faster than ever. Blogs, social media posts, email campaigns – it’s all flowing. But here’s the question keeping you up at night: is it scientifically accurate?
One inaccurate claim about a diagnostic assay, misrepresented mechanism of action, garbled explanation of a technical process or inaccurate reference is all it takes to undermine years of carefully built brand credibility with your scientific audience.
AI is brilliant at generating content. It’s terrible at verifying scientific accuracy.
That’s where kdm’s VaaS comes in. As a specialist scientific agency with PhD-level writers across multiple disciplines, we act as your technical validation layer, auditing your AI-generated content to ensure it’s scientifically sound, on brand, technically precise and fit for publication.
Think of us as your scientific quality assurance team. You get the efficiency gains of AI without the risk of publishing something that damages your reputation.
Our approach step by step
1. Listen: understand your content landscape and risk tolerance
We start by understanding what you’re creating, how you’re creating it, and who you are creating it for.
What AI tools are you using? What types of content are you generating – social posts, blogs, white papers, case studies? How technical is your subject matter? What’s your internal review process? Who currently checks for scientific accuracy, are they the right person, and how much time does that take?
More importantly, we explore your risk landscape. What happens if you publish something scientifically inaccurate? Are there legal or regulatory implications? How technically sophisticated is your audience? (Spoiler alert: if you’re marketing to PhD scientists, clinicians or technical buyers, they’ll spot errors immediately, and relish doing so!)
We also assess where you’re most vulnerable. AI-generated content about general topics (company news, event announcements) carries low scientific risk. AI-generated content about mechanisms of action, assay protocols, clinical applications or technical specifications? That’s high risk.
This discovery phase helps us to understand which content needs verification, and how rigorous that verification needs to be.
2. Think: design a verification workflow that fits your process
Based on your content landscape, we design a verification workflow that integrates seamlessly with your existing processes.
For teams creating content regularly, we typically recommend a retainer-based approach:
- Submit content to a shared folder or project management system
- We review within an agreed timeframe (with flexibility to turn things around faster for urgent tasks)
- We provide marked-up documents with corrections, suggestions and explanatory comments
- You make final edits and publish with confidence
For teams with sporadic needs, we offer project-based verification:
- Submit content as needed
- We provide quotes based on length, technical complexity and turnaround time
- You only pay for what you use
We also establish the level of verification you need:
Light verification – check for obvious scientific errors, terminology issues and technical inaccuracies. Suitable for social media posts, short blog articles and general marketing copy.
Standard verification – comprehensive review of scientific claims, technical explanations, data interpretation and citations. Suitable for longer blog articles, case studies, web copy and marketing materials.
Deep verification – rigorous technical review including checking primary sources, validating methodology descriptions, ensuring regulatory compliance and verifying all scientific claims. Suitable for white papers, application notes, technical guides and thought leadership content.
The goal is to create a workflow that protects accuracy without becoming a bottleneck.
3. Do: verify content with PhD-level scientific expertise
Once content is submitted, our PhD-level team gets to work. Depending on the subject matter, we match content to writers with relevant expertise – proteomics, genomics, diagnostics, clinical research, medical devices, drug discovery, imaging, spectroscopy, components, semi-conductor industry, nanotechnology, etc.
What we check:
Scientific accuracy – are the claims correct? Is the terminology used appropriately? Are mechanisms of action explained accurately?
Technical precision – are protocols, methodologies and processes described correctly? Are technical specifications accurate?
Citation verification – if claims reference research, are those references accurate and appropriately used?
Regulatory sensitivity – could any claims create regulatory issues? Are there assertions that need qualification or evidence?
Consistency – does the content align with your established messaging, product information and brand voice?
Clarity for the target audience – is the technical level appropriate? Will your audience understand this, or is it too simplified/too complex?
We don’t rewrite your content (unless you want us to). We provide marked-up documents showing:
- Errors flagged for correction
- Suggestions for improvement
- Comments explaining why something is problematic and how to fix it
- Questions where we need clarification from your subject matter experts
You maintain control of your content and your voice. We simply ensure it’s scientifically sound and grammatically correct.
4. Review: track accuracy, build confidence and refine the process
After each verification cycle, we track metrics that matter:
- Turnaround time – are we meeting your deadlines?
- Error rate – what percentage of content required corrections? (This typically decreases over time as your team learns)
- Content types – which formats need the most attention?
- Common issues – are there recurring accuracy problems we can address through training?
We also provide periodic summaries showing what we’ve verified, what issues we’ve caught, and where your team’s AI usage is most successful. This helps you to refine your AI workflows and identify where human-led content is essential.
The goal isn’t just to catch errors – it’s to help your team get better at using AI responsibly over time.
Trusted by leading organisations
“At GE HealthCare I have worked with kdm on many varied projects. I am always impressed by their professional approach and ‘can-do’ attitude to meet challenging demands and deliver on time and on budget, while bringing creativity and quality to each project.”
“One of the key strengths of kdm is their team of highly qualified writers, who possess a deep scientific background. This enables them to understand our products, applications and customers in a way that is truly exceptional. They are able to communicate complex scientific concepts with ease and ensure that our messaging is accurate and impactful. Moreover, kdm is a dynamic and responsive team that consistently delivers creative and innovative ideas that align with our overall strategic goals. They are always willing to go above and beyond to ensure that we achieve the results we are looking for. They have also demonstrated an exceptional ability to execute their ideas on a global tactical level, ensuring that our campaigns are effective across all our target markets. Overall, I could not be more pleased with the results that kdm has helped us achieve. Their expertise, creativity and responsiveness have truly exceeded our expectations, and we look forward to continuing our successful partnership with them.”
“Sarah and the kdm team helped us deliver an outstanding product, and were there to guide us every step of the way. Their organisation, attention to detail and frequent open communication on deliverables made this project stress free. A trusted and valued partner to do business with again.”
“Our continued collaboration with kdm has been an integral part of amplifying key messages for our business. The team has an excellent balance of scientific knowledge, coupled with marketing best practice, which makes them a unique partner that is able to communicate complex narratives in a comprehensive yet simple manner. kdm has supported execution in a variety of channels and mediums, including print, video and social media.”
“Our social media followers have grown exponentially since we engaged with kdm back in 2015. Additionally, our inbound leads have risen dramatically since the website was redesigned in collaboration with kdm earlier this year. The friendly and knowledgeable team is always available, providing the feel of an in-house marketing team.”
“I’ve been working with the kdm team for some time now, and have always found them easy to work with, responsive, a source of very helpful advice and ideas, and a great support for my projects.”
“Across the full spectrum of scientific, technical and medical communication, kdm demonstrates time and again the attention to detail that magazine readers take for granted and editors find invaluable. It is the hallmark of the company’s professional practice.”
“Having worked with kdm for a number of years now, we have always found them able to fully understand the needs of our market and those of our clients. They provide a number of services and are always proactive and supportive in all the collaborations that we engage in.”
“kdm is a well-established full-service media agency that I’ve had the pleasure of working with over the past several years. Dynamic, creative and, most of all, a fun agency to work with.”
“FUJIFILM SonoSite GmbH started working with kdm communications in late 2013, when a new marketing strategy for the German market was developed by the SonoSite marketing team. With press releases, first-hand experience articles, video testimonials and focused advertisement in selected print media and on web platforms all happening simultaneously, kdm communications is a great support, helping us to improve SonoSite’s brand awareness, lead generation and visibility in Germany. It’s great to see how the media coverage is growing month by month.”