• In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the importance of correct spelling and punctuation appears to have been forgotten. So why does it matter? Take a look at these examples and all will be revealed. Some people find inspiration in cooking their families and their

  • They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use a thousand words in the first place. There is an unfortunate tendency, particularly in scientific and technical marketing, to assume that the more words you use, the better it sounds. That might be OK for a scientific