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They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.
Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a writer for a life science marketing agency keeps your scientific curiosity well and truly piqued. In one day, you can be interviewing a professor in chemistry, writing a blog about plastics, and reading up on immunology….and that’s just the morning!
It can be science you know and have studied for many years, or science you’ve barely even heard of – but that doesn’t matter – the point is it sparks your interest and satisfies your inborn scientific cravings. It’s sometimes a shame there’s nothing edible at the end of it, but then there’s always the local M&S Food for cake……
CPHI Europe 2026 in Milan certainly didn't disappoint! Annabel and I headed to the host city for two days of networking, reconnecting with familiar faces and meeting prospective clients from across the sector.
Exhibitions are a valuable opportunity for life sciences companies to meet customers, launch products, strengthen relationships and generate new leads.
An exhibition is one of the best opportunities in the calendar to build lasting thought leadership, positioning your subject matter experts – not just your products – as voices the industry turns to and listens to.
Too many white papers fail to capture attention, let alone drive meaningful engagement, but the problem isn't usually the quality of the science – it's how the white paper is conceived, written, structured and promoted.