Generating traffic and building loyal audiences in today’s competitive digital landscape requires a nuanced approach for life sciences businesses. The oversaturation of content and websites has made it challenging to stand out and achieve top search engine rankings. To maximise website traffic, consider factors like SEO, content optimisation, paid campaigns and a strategic approach. Create
One of our top priorities at kdm is to forge strong relationships with every one of our amazing clients and, of course, we’re always excited to meet prospective customers too and establish fruitful new business partnerships. Industry exhibitions give us perfect opportunities to do both, while simultaneously broadening our knowledge of the latest developments in the
Like many, I am prone to a new year’s resolution or two to kick start the year, and they generally tend to revolve around being a fitter, leaner me! We’re now hitting Q2 and marketing budgets are no different. Whatever our life sciences and healthcare client budgets amount to, they all, without exception, are looking
Putting on the account management shoes The account management team is a vital part of any marketing agency, but what do team members actually do on a day-to-day basis? This blog will take you through a day in the life of a marketing account manager at kdm communications, so you can put on their fabulous
Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified three key trends for 2024 in scientific marketing. Video marketing dominance Our clients are investing in video assets. And kdm Whether it’s a video customer testimonial, a quirky or straight-up corporate, a how-to, talking heads or animation,
There’s a short answer and a long answer to this one. Let’s start with the quick one: Can they do the job? Will they do the job? Will they fit in? And now for the longer one… I have recently enrolled on the government backed ‘Help to Grow’ management training course run by Leicester University
Content strategies for complex science Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number of different reasons: the individuals in marketing teams are often not scientists themselves, so they may struggle
The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect time to reflect on my 25-year journey in scientific marketing. When I started out, marketing exuded glamour
The role of B2B video marketing in the life sciences If you’ve read our previous blogs, you’ll already be convinced that a strong and comprehensive digital marketing strategy is crucial to growing your life sciences business. In this blog, we’ll focus specifically on B2B video production and its integral role in a successful marketing plan.
kdm communications is proud to be named the Marketing Agency of the Year 2023 by the Business Intelligence Group, as part of the 2023 Public Relations and Marketing Excellence Awards. This accolade recognises the organisation’s outstanding reputation as a leading life sciences marketing agency, delivering quantifiable business results for its clients across the world. Established