Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can ever coexist – or even thrive – together? Here at kdm communications, we have a simple answer for you. Absolutely! These two complex ecosystems are not mutually exclusive; they can be as deeply intertwined as the fairy lights
Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being repeatedly punctuated by a punishing stream of ads. Thinking of settling down to watch Great British Bake Off? Not without enjoying a delicious side dish of ad breaks you won’t. But, of course, this type of marketing works.
Those lucky enough to have gazed upon the striking scene of our planet from space – or just googled ‘Earth from space’! – may have been surprised at just how much is covered by snow and ice. More than a fifth of the entire surface gleams shimmering white, creating around 102 million km2 of some truly
November 2021: I decided it was time for a change. I had spent years retraining and flitting around trying odd jobs that didn’t directly use my hard-won scientific qualifications. My employment wasn’t satisfying me and there was no room for progression. I wanted to use my brain and finally get a ‘proper job’, as my mum