Blogs

Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense.

Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution.

In this episode, Sarah Ballard, Agency Director at kdm communications, draws on over 20 years of experience in scientific, technical and medical B2B marketing to highlight how PR has evolved from a support function into a strategic differentiator, especially in the complex landscapes of biotech and pharma. Listen to this insightful podcast to hear the full

There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets.

Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence.

Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place...

Marketing in the life sciences isn’t about impulse buys or flashy promotions.

If there’s one thing that I’ve learned over many years of scientific marketing, it’s that no industry is immune to the power of social media – not even healthcare.

Mastering the art of scientific writing isn’t just about getting the facts right, it’s about transforming complex information into compelling words that resonate with your audience.

Cambridgeshire-based rewilding charity, Creating Nature’s Corridors, was supported by KDM Communications to plant 800 trees and hedging plants at Paus just outside the city. The new trees and hedging will thicken up a protective line of shelter originally started by the charity on the same site last year. They have added an additional 30 fruit trees to the orchard,

Building a solid brand plays an enormous part in gaining trust with the audience in any sector.

Email marketing is a powerful and cost-effective digital marketing tool to help you reach your target audience.

Scientists are a curious bunch, with a built-in thirst for knowledge, making the life sciences industry a rich breeding ground for information.

Competing for share of voice on the global stage is increasingly challenging, especially amid the ceaseless bombardment of information from assorted channels.

Scientific communication is much more than written word; images, illustrations, videos, podcasts and infographics are equally important in developing a cohesive narrative, as well as making your story easier to digest.

Good digital marketers understand the importance of a solid SEO strategy. We all want to stay ahead of the Google algorithms and achieve SEO greatness – or that elusive number one position in organic searches...

A well-written white paper is a powerful asset that both educates the audience and enhances your brand reputation, but opinions vary wildly on what the perfect draft entails, with conflicting preferences in style, purpose and level of detail.

Nanotechnology seems to be everywhere these days – in medicine, electronics, and even in clothes and mascara. But what exactly is it, and why is it so important? In this blog, we explore this fascinating topic to give you a brief overview of its past, present and future.

The recent American Society of Human Genetics (ASHG) annual meeting in Denver was certainly worth the trip. There’s nothing quite like the energy of connecting with clients, collaborators and new contacts in person, and it’s great to see key industry events busier than ever. Denver set the perfect stage: sunshine and blue skies one day, snow

The kdm communications office is just a stone’s throw from the historic city of Cambridge, and many of us are fortunate to call this area home. The university city has long been a hub for innovation, research and entrepreneurship, making it the perfect environment where scientific and technology companies can thrive. But what can a scientific