Blogs

If you work in life sciences or healthcare marketing, you probably spend a lot of time establishing your brand narrative, writing content, refining messaging and, of course, checking for scientific accuracy! But here's the thing: even the most beautifully written copy or perfectly targeted content won’t get you far if the user experience (UX) of your website is poor.

Annual reports don't exactly have a reputation for being page-turners. For many, they conjure images of dense financial tables, regulatory jargon and corporate language that could put even the most well-caffeinated reader to sleep.

After 25 years working in life sciences marketing, I thought I'd seen every iteration of the ‘digital transformation’ conversation. But the latest research from LINUS and SelectScience reveals something that should concern every marketing leader in our industry: we've fundamentally misunderstood what our audiences value.

Let’s face it: science doesn’t always make for the easiest bedtime reading. From protein sequencing pathways to CRISPR workflows, the language of scientific innovation can be a little… dense.

Sales cycles are inherently long in the life sciences and healthcare spaces, with complex products and decision-makers that often demand substantial evidence before committing to a solution.

There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets.

Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence.

Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place...

Marketing in the life sciences isn’t about impulse buys or flashy promotions.

If there’s one thing that I’ve learned over many years of scientific marketing, it’s that no industry is immune to the power of social media – not even healthcare.

Mastering the art of scientific writing isn’t just about getting the facts right, it’s about transforming complex information into compelling words that resonate with your audience.

Building a solid brand plays an enormous part in gaining trust with the audience in any sector.

Email marketing is a powerful and cost-effective digital marketing tool to help you reach your target audience.

Scientists are a curious bunch, with a built-in thirst for knowledge, making the life sciences industry a rich breeding ground for information.

Competing for share of voice on the global stage is increasingly challenging, especially amid the ceaseless bombardment of information from assorted channels.