Blogs

  Inspired by some commonly-asked questions by our clients in the life sciences and healthcare industries, we’ve identified three key trends for 2024 in scientific marketing.   Video marketing dominance Our clients are investing in video assets. And kdm Whether it’s a video customer testimonial, a quirky or straight-up corporate, a how-to, talking heads or animation,

There’s a short answer and a long answer to this one. Let’s start with the quick one: Can they do the job? Will they do the job? Will they fit in?   And now for the longer one… I have recently enrolled on the government backed ‘Help to Grow’ management training course run by Leicester University

  Content strategies for complex science   Developing your content strategy for complex science Many of our clients face the challenge of communicating highly complex scientific content in an easily accessible format, and this can be for a number of different reasons: the individuals in marketing teams are often not scientists themselves, so they may struggle

The evolution of scientific marketing: A 25-year reflection So, I recently hit the milestone of 50 (at which point lots of lovely people reassured me that I don’t look a day over 49!), and it felt like the perfect time to reflect on my 25-year journey in scientific marketing. When I started out, marketing exuded glamour

The role of B2B video marketing in the life sciences   If you’ve read our previous blogs, you’ll already be convinced that a strong and comprehensive digital marketing strategy is crucial to growing your life sciences business. In this blog, we’ll focus specifically on B2B video production and its integral role in a successful marketing plan.

  The world is currently striving to achieve net zero emissions, with nations and industries committing to reducing their carbon footprints in order to combat climate change. This global effort involves transitioning to cleaner energy sources – such as solar, wind and hydro power – and adopting sustainable practices. However, one source of clean energy is

In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing is no exception. With the emergence of AI, writers now have access to powerful tools that can assist them in their craft, and these technologies will undoubtedly continue to develop at break-neck speed. However, it’s important to navigate

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal of SEO is to make sure your website ranks on the first page of a search engine

The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector is also highly lucrative; it was valued at $144.08 billion in 2022 and is predicted to balloon

If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems effortless, with seamless transitions and a squeaky clean performance. These artists are professionals and know their part down to a tee. Everything is perfectly timed and runs smoothly. But, as audience members, we don’t often think about all

Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational change, a musical symphony, or a rapid progression of events. It can also refer to an evacuation of the bowels – an event that one encounters surprisingly often when your job is to encourage physical activity in the

It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in recent years, especially given the wide-reaching impacts of COVID-19. The way that written information is digested is perhaps the biggest change, with the readership of those in industry or academia becoming busier and living an increasingly digitalised life.

Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say goodbye, reflecting on her working life. With her kind permission, she is happy for us to share her thoughts with all of you in our latest blog. Dear Colleagues, Reaching the end of my working career, and looking

Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below our very own 12 days of kdm Christmas. 12 days of kdm Christmas 1. On the first day of Christmas, my true love gave to me… A plate full of homemade cookies! Fish is touted as one of the

Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has been. And what a joy it has been. I have been delighted to join the writing team family – their witty puns mean that few days have passed without me giggling at my laptop screen from the comfort