Blogs

In today’s fast-paced world, technology has revolutionised various aspects of our lives, and the field of scientific writing is no exception. With the emergence of AI, writers now have access to powerful tools that can assist them in their craft, and these technologies will undoubtedly continue to develop at break-neck speed. However, it’s important to navigate

Search engine optimisation, or SEO for short, has rapidly emerged as a cost effective way to quickly grow a business presence online, and is fast becoming one of the most important marketing techniques to invest in. The ultimate goal of SEO is to make sure your website ranks on the first page of a search engine

The global life sciences industry has changed dramatically over the last few years due to a complex interplay of factors including the COVID-19 outbreak and the widespread implementation of AI from early-stage research to daily medical practice. The sector is also highly lucrative; it was valued at $144.08 billion in 2022 and is predicted to balloon

If you’ve ever been to the theatre to see a play, ballet or concert, you’ll notice it seems effortless, with seamless transitions and a squeaky clean performance. These artists are professionals and know their part down to a tee. Everything is perfectly timed and runs smoothly. But, as audience members, we don’t often think about all

  Annabel Sedgwick   Thank you to Rome for hosting this year’s EuroMedLab. With many of our clients showcasing their latest technologies, and many fascinating discussions around digital marketing for clinical chemistry, microbiology, immunology, genetics and molecular diagnostics; it was an absolute pleasure to connect with individuals whose companies are focussing on emerging technologies and how

Aimee Fuller: Technical writer In the rich English language, the word ‘movement’ describes a fluid action, a transformational change, a musical symphony, or a rapid progression of events. It can also refer to an evacuation of the bowels – an event that one encounters surprisingly often when your job is to encourage physical activity in the

It’s no surprise that we’ve seen an immense transformation in life sciences, technical and medical B2B publishing in recent years, especially given the wide-reaching impacts of COVID-19. The way that written information is digested is perhaps the biggest change, with the readership of those in industry or academia becoming busier and living an increasingly digitalised life.

Deb, our wonderful Financial Controller, has just embarked on her exciting retirement and emailed us all to say goodbye, reflecting on her working life. With her kind permission, she is happy for us to share her thoughts with all of you in our latest blog. Dear Colleagues, Reaching the end of my working career, and looking

Wishing everyone a very Merry Christmas! If you haven’t seen on our social media channels already, watch below our very own 12 days of kdm Christmas. 12 days of kdm Christmas 1. On the first day of Christmas, my true love gave to me… A plate full of homemade cookies! Fish is touted as one of the

Alex Borrelli My first two months at kdm communications have flown by! And what a joy it has been. And what a joy it has been. I have been delighted to join the writing team family – their witty puns mean that few days have passed without me giggling at my laptop screen from the comfort

Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can ever coexist – or even thrive – together? Here at kdm communications, we have a simple answer for you. Absolutely! These two complex ecosystems are not mutually exclusive; they can be as deeply intertwined as the fairy lights

Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being repeatedly punctuated by a punishing stream of ads. Thinking of settling down to watch Great British Bake Off? Not without enjoying a delicious side dish of ad breaks you won’t. But, of course, this type of marketing works.

Those lucky enough to have gazed upon the striking scene of our planet from space – or just googled ‘Earth from space’! – may have been surprised at just how much is covered by snow and ice. More than a fifth of the entire surface gleams shimmering white, creating around 102 million km2 of some truly

November 2021: I decided it was time for a change. I had spent years retraining and flitting around trying odd jobs that didn’t directly use my hard-won scientific qualifications. My employment wasn’t satisfying me and there was no room for progression. I wanted to use my brain and finally get a ‘proper job’, as my mum

Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were run was skewed to a certain idea; lots of people, lots of hierarchy and lots of expectation to stay in your role. This couldn’t be more different at kdm – from my first day it was immediately obvious

As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by frantically maintaining the smooth running of the office and juggling tasks whilst simultaneously attending an abundance of Teams calls. Whilst most of the team at kdm have scientific backgrounds in all areas ranging from Marine Biology and Zoology

There are many reasons why clients come to us in need of creative support. Some are looking for a new identity for their company, reflected in the logo but also the choice of imagery, colour palette, high level messaging and straplines. Alternatively, the client may be planning to launch a new product, wanting a creative concept

I may be MD of kdm, but I am quick to jump in and remind members of the team – and indeed clients – that I am, in actual fact, not a scientist. I lack the degree level scientific rigour, insistence on evidence, consistent application of methods, and deep-seated knowledge that so many of the kdm

Here at kdm we love getting out and meeting those who aren’t yet our people, but will be in the future! With our fingers crossed we’ll be popping up all over in 2022- if you like what you see here, please feel free to reach out and arrange a casual meeting! We’d love to show you

Many years ago, in the days of the typewriter – those of you too young to remember them look it up! – an admin colleague was typing my college dissertation and gave me some advice that has stuck with me ever since. She told me to ‘remember that the better the quality of the handwritten text