Blogs

Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no better way to do it than by attending an exhibition, which is why technical writers Dasha and Lucy recently accompanied Managing Director Annabel on a visit to the Lab Innovation Exhibition at the NEC in Birmingham, and

Recently, kdm had their first in person training day in almost two years. It was the first time many of those us who have been predominantly working from home, if not entirely, had a chance to see each other and some of our new joiners had never met us at all. It really put into

Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving, accepting and open-minded family, and have the privilege of having had LGBTQ+ role models to look up to and show me that it was possible to live a happy, successful and loving life as a gay person.

So many of kdm communications’ clients have a wide target market as their value proposition spans a huge number of application and/or geographical areas.   It’s a difficult problem, but engaging with a specialist life science marketing agency can really help focus on what drives the most revenues, assess market opportunities and design a tailored

In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?   As a life science marketing agency, kdm communications starts by understanding your audiences as best

They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.   Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a

Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!   Unlock the mysteries of scientific language with kdm communications. Explore the inquisitive minds of scientists and the unique language that sometimes alienates non-scientists. Delve into the roots of scientific curiosity, from toddlers asking

It’s true. Think about it. We all know perfectly intelligent people who just switch off when the conversation heads a certain way. It’s almost like a mental block. I suppose a lot of it comes down to language – the scientists’ secret language of long (and short!) words that the rest of the world simply

We asked some of our clients:   ‘I know we’ve got the knowledge and skillset to develop scientific content in-house, people just don’t have the time, or it comes so far down on their to-do list that it never materialises.’   ‘Why hire one person with one skillset when I can use the same budget

Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure how healthy it is to be thinking of clients as I count cats (no, not sheep!) while trying to drop off to sleep at night. And should I really be considering case studies as I brush my

Like most writers I know, I’m no fan of the American ‘z’ spelling: analyze, specialize, maximize, and all the rest of them!   Regrettably, it seems that there is an excuse for this – what the technical writing team here refers to as the Oxford z, since the use of ‘ize’ spellings is part of

One of my many jobs at kdm is looking after the office and all the things inside it. This last year kdm has taken on four new people, but what does that involve for me in the office? New desks, new computers, more coffee!?   Our internal writing team has gone from a team of

In a word, yes! In a world where my pet hate, textspeak, seems to be taking over, the importance of correct spelling and punctuation appears to have been forgotten. So why does it matter? Take a look at these examples and all will be revealed. Some people find inspiration in cooking their families and their

They say that a picture speaks a thousand words, but, in many cases, you didn’t need to use a thousand words in the first place. There is an unfortunate tendency, particularly in scientific and technical marketing, to assume that the more words you use, the better it sounds. That might be OK for a scientific

How many times have you found yourself saying that? Or not quite saying it the right way. You aren’t alone. Generating interesting, relevant content is a lot harder than anyone can take credit for. On top of that adding science into the mix in some cases could lead to a disaster. Making sure your facts