Blogs

Science and marketing may seem like two distinct biospheres, so you might find yourself questioning whether they can ever coexist – or even thrive – together? Here at kdm communications, we have a simple answer for you. Absolutely! These two complex ecosystems are not mutually exclusive; they can be as deeply intertwined as the fairy lights

Advertising is near enough inescapable these days. You can’t even watch a five-minute YouTube video without it being repeatedly punctuated by a punishing stream of ads. Thinking of settling down to watch Great British Bake Off? Not without enjoying a delicious side dish of ad breaks you won’t. But, of course, this type of marketing works.

Those lucky enough to have gazed upon the striking scene of our planet from space – or just googled ‘Earth from space’! – may have been surprised at just how much is covered by snow and ice. More than a fifth of the entire surface gleams shimmering white, creating around 102 million km2 of some truly

November 2021: I decided it was time for a change. I had spent years retraining and flitting around trying odd jobs that didn’t directly use my hard-won scientific qualifications. My employment wasn’t satisfying me and there was no room for progression. I wanted to use my brain and finally get a ‘proper job’, as my mum

Coming from a large conglomerate to a hands-on life science marketing agency, my experience of how workplaces were run was skewed to a certain idea; lots of people, lots of hierarchy and lots of expectation to stay in your role. This couldn’t be more different at kdm – from my first day it was immediately obvious

As an Account Executive at a booming scientific marketing agency, you very much work behind the scenes by frantically maintaining the smooth running of the office and juggling tasks whilst simultaneously attending an abundance of Teams calls. Whilst most of the team at kdm have scientific backgrounds in all areas ranging from Marine Biology and Zoology

There are many reasons why clients come to us in need of creative support. Some are looking for a new identity for their company, reflected in the logo but also the choice of imagery, colour palette, high level messaging and straplines. Alternatively, the client may be planning to launch a new product, wanting a creative concept

I may be MD of kdm, but I am quick to jump in and remind members of the team – and indeed clients – that I am, in actual fact, not a scientist. I lack the degree level scientific rigour, insistence on evidence, consistent application of methods, and deep-seated knowledge that so many of the kdm

Many years ago, in the days of the typewriter – those of you too young to remember them look it up! – an admin colleague was typing my college dissertation and gave me some advice that has stuck with me ever since. She told me to ‘remember that the better the quality of the handwritten text

Here at kdm, we love to get out and about, meeting both prospective and existing clients. There’s no better way to do it than by attending an exhibition, which is why technical writers Dasha and Lucy recently accompanied Managing Director Annabel on a visit to the Lab Innovation Exhibition at the NEC in Birmingham, and this

Recently, kdm had their first in person training day in almost two years. It was the first time many of those us who have been predominantly working from home, if not entirely, had a chance to see each other and some of our new joiners had never met us at all. It really put into perspective

Growing up as a gay man, I’ve always considered myself very lucky; I am part of a loving, accepting and open-minded family, and have the privilege of having had LGBTQ+ role models to look up to and show me that it was possible to live a happy, successful and loving life as a gay person. However,

So many of kdm communications’ clients have a wide target market as their value proposition spans a huge number of application and/or geographical areas.   It’s a difficult problem, but engaging with a specialist life science marketing agency can really help focus on what drives the most revenues, assess market opportunities and design a tailored plan

In my experience, quality always wins over quantity, and this applies especially to lead generation; 80 high quality leads is always going to win out over 800 non-starters. But in scientific marketing, how the heck can this be achieved?   As a life science marketing agency, kdm communications starts by understanding your audiences as best we

They say that scientists make good cooks – reagents become ingredients, methods become recipe instructions, and even better, you get to eat your results! There’s no doubt about it, cooking scratches that scientist’s itch.   Well, the same is true of scientific writing; you can never squash a scientist’s yearning for knowledge, and being a writer