by Annabel Sedgwick
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Definitely a happy accident (something akin to a third child in your mid-forties) but with more beating hearts and multiple PhDs!
Unlock the mysteries of scientific language with kdm communications. Explore the inquisitive minds of scientists and the unique language that sometimes alienates non-scientists. Delve into the roots of scientific curiosity, from toddlers asking ‘why’ to bench scientists turned copywriters at kdm. Join our team as we bridge the gap, breaking down language barriers, creating engaging content, and making the latest scientific breakthroughs accessible and interesting to all. Discover the exciting world of science through a new lens. Visit us at Home | kdm communications (kdm-communications.com)
A recent group visit to the New Scientist Live gave us all space to look at the bigger picture and indulge in what we all find personally interesting – I’m not sure what my choice of talks says about me (boost your brain with electricity and magnets, the giant gene translating machine and can you live forever?…!), but we all came back stimulated and buzzing with new-found knowledge and ideas.
| I’m proud to be running a thriving life science marketing agency that represents a tiny cog in the wheels of discovery – it’s a slushy moment (I’ve clearly had too much time to think lately) – with a team that’s doubled in size in the last three years, our current expansion is definitely no accident; we are all excited to see what the future holds. |
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves