by Annabel Sedgwick
Share
Share
Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure how healthy it is to be thinking of clients as I count cats (no, not sheep!) while trying to drop off to sleep at night. And should I really be considering case studies as I brush my sheep in the morning (teeth even – it’s clearly getting to me…).
Well, it pretty much comes with the territory. We’re lucky enough to be talking to the great and good of science every day, and so often whatever they tell us is fascinating stuff, so little wonder that I sometimes can’t get it out of my head.
The great news is that chocolate is there to save my sanity (although some of my colleagues might protest!) and fuel my imagination to write through the day. If you’d like to cloud my thoughts further, please feel free to get in touch. Just remember the Galaxy.
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves