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Heading up the scientific writing team at kdm communications certainly keeps me on my toes. I’m not sure how healthy it is to be thinking of clients as I count cats (no, not sheep!) while trying to drop off to sleep at night. And should I really be considering case studies as I brush my sheep in the morning (teeth even – it’s clearly getting to me…).
Well, it pretty much comes with the territory. We’re lucky enough to be talking to the great and good of science every day, and so often whatever they tell us is fascinating stuff, so little wonder that I sometimes can’t get it out of my head.
The great news is that chocolate is there to save my sanity (although some of my colleagues might protest!) and fuel my imagination to write through the day. If you’d like to cloud my thoughts further, please feel free to get in touch. Just remember the Galaxy.
After 25 years working in life sciences marketing, I thought I’d seen every iteration of the ‘digital transformation’ conversation. But the latest research from LINUS and SelectScience reveals something that should concern every marketing leader in our industry: we’ve fundamentally misunderstood what our audiences value. The numbers are stark. Three out of four channels
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
