by Annabel Sedgwick
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So many of kdm communications’ clients have a wide target market as their value proposition spans a huge number of application and/or geographical areas.
It’s a difficult problem, but engaging with a specialist life science marketing agency can really help focus on what drives the most revenues, assess market opportunities and design a tailored plan to best meet your business objectives. Working with a team of specialist scientists and marketing professionals will also mean that the roll out of your plan will be hassle free – on time, on budget and on message.
If these kind of challenges sound familiar, give us a call.
There is no doubt that, in an age of information overload, standing out is more challenging than ever, especially in the life sciences and healthcare markets. Video marketing offers a fantastic opportunity for brands trying to communicate complex ideas, products and services. After all, YouTube is the world’s second-largest search engine, with over a billion
What is data-driven marketing? Data-driven marketing is the practice of using measurable insights to inform, execute and refine your campaigns. It’s about continuous improvement and replacing assumptions with evidence. Data-driven marketing uses facts – not gut feelings – to guide everything from content creation to your choice of marketing and outreach channels. It’s marketing that’s
Even after 25 years in life science marketing, I’m still astounded by the continuous flow of new scientific knowledge and innovation making the world a better place – improving diagnostics, creating novel therapies, developing clean energy technologies, tackling environmental pollution etc. Without exception, the brilliant teams of people responsible for these breakthroughs are qualified to
Why is strategic budget allocation important in life sciences marketing? Marketing in the life sciences isn’t about impulse buys or flashy promotions. In this business-to-business (B2B) or scientists-to-scientists (S2S) world, marketing needs to educate and guide deeply technical, highly educated audiences through long, complex decision-making processes. This is where a targeted, strategic approach proves